From 19-21 March, brands and buyers were reunited in the UK’s fashion capital as Bridal Week London and White Gallery opened its doors once more. Across three days, the industry came together for a true celebration of bridal fashion, presenting a host of leading lines in the bridal sector and exciting features. From show-stopping live fashion shows to insightful and impactful seminars hosted by our industry experts, visitors got a glimpse into the hottest upcoming trends and took home useful business advice, all whilst buying new collections for their boutiques.

Buying

Thousands of buyers travelled to London to be amongst the first to view the latest collections from bridalwear, accessories and occasionwear brands from all over the world. Visitors were spoiled for choice with so much to discover: over 350 collections adorned mannequins, and our innovative and inspirational stands truly brought the venue to life across the three days. Luxury buying event White Gallery promoted a bespoke buying experience, offering cutting-edge collections from some of the most well-established designer labels from across the globe, as well as dress debuts from some newer names on the scene.

Fashion Shows

The multi-cultural and diverse capital has long been celebrated for being a hub for the world’s most searing fashion talents, and a source of inspiration for up-and-coming designers. London’s reputation as a distinctive fashion centre means it was only right that visitors were able to sit alongside the runway and get up close and personal to the latest designs from world-renowned brands and designers at Bridal Week.

Maggie Sottero Designs hosted private Fashion Shows, allowing buyers to get a better look at this season’s gowns and watch the fabrics move on the models. The Bridal Week London preview shows cemented their position as a top hit with visitors as nine brands hit the catwalk, including Dando London, The Perfect Bridal Collection by Kay Heeley, Calla Blanche, L’amour by Calla Blanche, La Perle, Ellis Bridals, Kelsey Rose, Colby John, Jeune Bridal, Evie Young, Madi Lane and Rachel Allan.

This year, White Gallery hosted its own dedicated luxury runway, where buyers could discover the fabrics, craftsmanship and expertise that goes into each and every creation. White Gallery’s runways were a true fashion hotspot for bridal professionals, with designers, stockists, press, editors and influencers attending from all around the world. This year, we featuring the finest selection of UK and international labels, including Maria Pia, Seren Moda, 29 Atelier, Josephine Scott, Lalunah Bride, Natalya James, Michele Weiten, Freda Bennet and Louise Bentley and Kolin Weaver.

Bridal Retail Success Academy

This year, we welcomed back the Bridal Retail Success Academy to host both seminar sessions and one-to-one tailored appointments. Free to attend and open to all visitors, these educational sessions covered a range of topics from sales and finance, to marketing and social media to help visitors tackle the issues that mattered to them the most. Speakers included Maria Musgrove-Wethey, Christine Skilton, Megan Garmers, and Kelly Mortimer, which were a great success and enabled visitors to get free actionable take-aways to implement in their bridal businesses. Some of the best and brightest in the business including Abi Neill, Diana McMann, Grace Bunk, Kelly Mortimer, Megan Garmers and Get Savvy offered 1-2-1 tailored advice on taking your business to the next level. We would like to thank all of our experts for spending three days at Bridal Week London and for sharing their wealth of knowledge and experience with our visitors.

White Gallery also ran a luxury panel, featuring Jemma Palmer (Halo & Wren), Ella-Louise Gaskell (P.S Bridal) and Ellie Sanderson (Ellie Sanderson Luxury Bridal), to aid high-end bridal businesses in creating and elevating the luxury buying experience. We would like to extend our thanks to our lovely line-up for being an integral part of our panel and a guiding light for our visitors.

Can’t wait to see more?

Stay tuned for more glimpses at Bridal Week London and White Gallery over the coming weeks: we can’t wait to give you further insight into the first European buying event of the year!

Make sure to follow us at @bridalweekofficial and @whitegallery to be amongst the first to get sneak peeks from this year’s show.