Pinterest Keywords Tips

Use the Pinterest search bar to search for terms and see what comes up as suggested searches. These are the words people are actually searching for!

Always remember, when it comes to doing your keyword research that you are the expert, but the people looking for help and inspiration are not. They won’t be using fancy terminology or specifics; they’ll be using words they understand. So when you’re compiling your list of keywords, keep them simple and user friendly. Choose one keyword phrase per pin and use it in your pin title and within your pin description.

If there is a keyword phrase you want to rank for firmly (so that when the search results appear, numerous pins of yours do too), be sure to use those keywords in multiple pins.

Remember, you’re playing the long game with Pinterest keywords and SEO. You won’t get instant results, but you will get a steady trickle of quality leads and customers from that one pin for years into the future.

Keep your language natural.

Don’t be tempted to stuff your keywords into a sentence or paragraph so that it doesn’t read well or looks hard to read. Make sure you are weaving keywords into your sentences naturally, so the language flows.

Pinterest doesn’t like content that looks spammy, and by stuffing too many keywords into your pins, you are at risk of having your account restricted.

Where to put your keywords

Pinterest search comprises of three categories - pins, profiles and boards. This means that people can search for boards and people as well as pins (so you need to make sure the whole account is keyword rich).

When you are optimising your profile, make sure you have your relevant keywords in all the right places:

● Your business name - With any remaining characters you have after you have inputted your business name, it’s always a good idea to add a keyword-rich description (for example, Wedding Belles | Bespoke Wedding Dress Design)
● Your bio - Underneath your name you have the chance to explain more about your business, remember to add in some keywords that people are searching for.
● Board titles - Take a look at all of your boards and revamp any titles that could be keyword optimised
● Board descriptions - Don’t forget this one! Click into your board options to be able to edit your board description.

Pinterest Indexing

As you get started, it’s important to remember that when you submit a pin to Pinterest it goes through an indexing process, which is why it can take some time for your pins to show up in search (sometimes this can take weeks).

Using clear keywords that relate to your image and the words on your pin will all work together to strengthen that indexing process - and yes, even your image gets ‘read’ during this procedure!

Having a well-optimised bio and keyword-rich boards all help while Pinterest indexes your pins - it helps Pinterest understand your content and who it may appeal to.

Nurture your traffic

Once you’ve started to get the traffic from Pinterest to your website, don’t lose them at this final step!

Pinners are clicking through because they are genuinely interested in your product or service, and every step of their journey is essential.

Ensure your landing pages are engaging and designed to either nurture them into a sale or encourage them to sign up to your mailing list to keep them warm.

Find out more

Faye is a Pinterest strategist who works closely with brands to help them generate more sales from Pinterest. If you need help optimising your Pinterest account, get in touch with her at www.strangesocial.com