In today’s digital age, a bridal boutique’s Instagram profile often serves as the first point of contact for potential brides. While curated grid posts and engaging Reels capture attention, it’s the Story Highlights—those circles beneath your bio—that provide a comprehensive glimpse into your brand, offerings, and the overall experience you provide.

Here are six essential Instagram Story Highlights every bridal retailer should consider implementing, along with suggestions on what to feature in each:

Real Brides

There’s no stronger form of social proof than showcasing real brides in their chosen gown. This highlight is the perfect place to feature wedding-day photos, joyful “Yes” moments captured in your boutique, and reposts from clients who have tagged your store. You can also include brief video testimonials or notes of thanks to add a personal touch.
Personalising each post with the bride’s name and wedding date—such as “Sophie • June 2025”—adds an extra layer of authenticity. Regularly refreshing this section keeps your feed relevant and inspiring.

Try-On Tips  

For many brides, visiting a bridal boutique is a completely new experience. This highlight can help demystify the process by sharing what to bring (think nude underwear and heels), what to expect during the appointment, and how long fittings usually take. Introduce your team with a friendly welcome and outline the extras such as, a glass of fizz or private dressing rooms—that make your service feel special.
Keeping the tone warm and supportive can help put brides at ease before they even step through your doors.

Designers

Brides often arrive with a designer in mind or discover their dream gown after learning more about your collection. Use this highlight to introduce the designers you carry, explain why you chose them (perhaps for their sustainability values, exclusivity, or craftsmanship), and share sneak peeks of gowns in motion through videos or reels.
If your boutique offers multiple labels, consider dedicating one highlight per designer for easy navigation and a polished aesthetic.

FAQs

Answering common questions up front not only saves time, but it also builds trust. This highlight can cover practical information such as appointment fees, sample sizes, lead times, walk-in availability, and fitting services.
Using a mix of Q&A cards, short videos from your team, and friendly explanations helps to present the information in a clear and approachable way.

Events & Trunk Shows

This section is ideal for keeping followers informed and excited about what’s coming up in your boutique. Include key dates for trunk shows, announcements about exclusive gown arrivals, and booking details. Behind-the-scenes content or short recaps of past events can also give a sense of what brides can expect.
Maintaining this highlight regularly ensures your content stays relevant and current, reflecting your professionalism and attention to detail.

Testimonials & Reviews

Let happy clients do the talking. Collect screenshots of positive online reviews, thank-you cards, short video messages, or heartfelt emails from brides who found their dream dress with you. Including a variety of images and videos ensures this section appeals to all types of viewers.
Even a few kind words can help reinforce your boutique’s reputation and offer reassurance to prospective clients.

Creating a Lasting Impression

Think of your Instagram Highlights as your boutique’s digital welcome desk, offering a quick and engaging introduction to what you’re all about. When thoughtfully curated, these highlights give potential brides the confidence to take the next step and make contact.
By investing time into clear, consistent, and engaging highlights, you can transform your profile into a proactive part of your bridal journey.