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Justin Alexander's 'Be You' Campaign

Justin Alexander’s latest ’Be You’ campaign recognises and celebrates diversity in the bridal industry, ensuring each bride feels seen and heard on their most important day.

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"Be You!" is a phrase often used at Justin Alexander because they believe that every bride should feel confident and be confident their dream dress exists. They’re wedding dresses are available for every body type, every personality, every one! With five diverse bridal collections, they really do have a wedding dress for every bride. Whether you’re looking for a plus size wedding dress, an opulently beaded wedding dress, a wedding dress to accentuate your curves, a short wedding dress, a pantsuit, a jumpsuit, or a clean and simple wedding dress that allows you to evoke your personality with striking accessories, they have styles for brides in a wide range of price points. They want all of their brides to feel seen and easily imagine themselves in our gowns on their wedding day. To look at their photos and see a familiar face, to see brides and models that represent them in all their unique and beautiful ways. It is their hope that this photoshoot accomplishes that. Allowing brides to be celebrated and represented through "Be You!"


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Bridal Week Harrogate 2022: Justin AlexanderBridal Week Harrogate 2022: Justin Alexander

Meet Grace

Meet Grace

An inspirational 26-year-old model and speaker with Down Syndrome. Featured in Forbes, Allure, PBS, The Today Show, Good Morning America, Fenty Beauty, Bella Magazine, Lady Gaga’s Kindness Channel, and Marc Jacobs. First American with Down Syndrome to represent a major skincare line - Obagi Clinical, and passionate about changing perceptions and out-dated views surrounding people with disabilities.

Meet Shelby

Meet Shelby

Diagnosed with Type 1 diabetes at the age of 12, now a nurse, certified diabetes educator, and mother to a happy baby boy. She is passionate about teaching and caring for children who also have diabetes. She enjoys do-it-yourself projects and renovating her home.

Meet Kelsey

Meet Kelsey

A midsize/plus-size fashion influencer who is passionate about sharing on-trend fashion and beauty products, and also making everyone feel beautiful in their own skin! Midwest based and a proud dog mom to a yellow lab named Dash.

Meet Rae

Meet Rae

Owner of Rae Marcel Studios, and a wedding and maternity photographer in the Midwest. Rae is passionate about igniting the joys of motherhood, while documenting them. Proud artsy mom and wife.

 

Meet Jessica

Meet Jessica

Jessica is a licensed Ethetician and Acne Expert at Jessica Elaine Beauty, and co-owner of Brush Boutique, a size-inclusive clothing boutique. Passionate about helping women feel confident and beautiful at any age or size!

 
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