Justin Alexander’s latest ’Be You’ campaign recognises and celebrates diversity in the bridal industry, ensuring each bride feels seen and heard on their most important day.
"Be You!" is a phrase often used at Justin Alexander because they believe that every bride should feel confident and be confident their dream dress exists. They’re wedding dresses are available for every body type, every personality, every one! With five diverse bridal collections, they really do have a wedding dress for every bride. Whether you’re looking for a plus size wedding dress, an opulently beaded wedding dress, a wedding dress to accentuate your curves, a short wedding dress, a pantsuit, a jumpsuit, or a clean and simple wedding dress that allows you to evoke your personality with striking accessories, they have styles for brides in a wide range of price points. They want all of their brides to feel seen and easily imagine themselves in our gowns on their wedding day. To look at their photos and see a familiar face, to see brides and models that represent them in all their unique and beautiful ways. It is their hope that this photoshoot accomplishes that. Allowing brides to be celebrated and represented through "Be You!"