An Exciting Addition

Lark Bridal Ltd, led by longstanding industry professionals Ruth and Jason Larkin, have proudly announced the exciting addition of one of Europe’s largest bridal brands, AMELIE, to their portfolio.

Already distributing some of the largest global industry brands (including Maggie Sottero Designs across mainland Europe and MENA, and The Dessy Group across Ireland, UK and Europe), the addition of AMELIE is an exciting development for the business itself but also for the industry across Ireland and the UK.

“For almost 15 years, we have proudly distributed some of the largest, most prestigious brands in the bridal, bridesmaid and formalwear market. The opportunity to add AMELIE GMBH to our portfolio comes at the most exciting time when there is so much change in the industry with regards buying behaviors, consumer influences, price points and stylisation across each international territory. This will allow us to create substantial additional employment opportunities at our headquarters in Ireland to support all of our brands, as while we are a product based business, our customer service always remains the most important factor of our customer intimate approach to over 1,000 retailer accounts in 32 countries. Most importantly, the quality of the AMELIE collections, aligned stylization and conservative price-points provide exactly what retailers, and over 70% of brides, across the UK and Irish territories are demanding and searching for. We also understand the pressure on our retail partners and have created with AMELIE a strategy that offers them flexibility across their buying approach to support their cash flow, investment and inventory management.” stated Ruth Larkin, Managing Director of Lark Bridal.

AMELIE Bridal

AMELIE offers 4 core collections - the core line AMELIE, the elevated designer line AMELIE DELUXE, the lighter whimsical boho line SAYES and the Curvy collection BELLA. They focus on clean satins, soft tulles, and delicate chiffons, with delicate detailing including lace lined bust cups to match each relevant style to ensure that perfect finish. Wholesale price points offer retailers incredible value for exceptional quality, ranging from £299-£599, with the average price point at £399. Additionally, with stock of 5,000 dresses available within 2-4 weeks at all times, retailers can feel secure taking orders for increasingly growing short wedding dates.

Furthermore, standardisation provides flexibility for quick decision making in store, all dresses are available lined or unlined, and all dresses with slits can be sold without. The key focus is on supporting each retailer to create the perfect selection of styles that they need and that align with their customers styles, which is why customers can start with no large minimums imposed.

A word from AMELIE’s CEO

“Following our long-time experience since 2008 and our success in Germany, and later in neighboring European countries, interest in our dresses from UK and Irish customers has increased at international exhibitions. The new partnership between Lark Bridal and AMELIE presents an exciting opportunity for both sides to connect with new customers and our dresses. AMELIE is committed to offering every bride her dream dress at an affordable price. With the brand’s wide range of designs meeting the diverse needs of today’s brides, we are confident that, with the support of Lark Bridal, AMELIE will be able to make a name in both the UK and Ireland.” commented Lisa Chen, CEO of AMELIE GMBH.

Find out more

AMELIE will be launched officially to a wait list of retailers at Bridal Week in September 2025, with exclusive opportunities for current Lark Bridal retailers to add AMELIE in the interim.

For stockist enquires please contact: info@larkbridal.com or amelie@larkbridal.com.

For PR enquiries please contact: press@larkbridal.com.