We caught up with some of the UK’s top boutiques to find out why Harrogate holds such a special place in their calendars and hearts.

Wedding Wise: “It keeps us fresh and forward-thinking” 

For the team at Wedding Wise, Bridal Week Harrogate is not just another buying trip – it’s a shop-shaping tradition. 

“Harrogate is so central for us, which makes it the perfect spot, and it’s become a real tradition that all three of us from the shop head up together,” they tell us. “It’s not just about buying (though that’s a big part of it!) - it’s our chance to hit pause on the day-to-day and really focus on the bigger picture.” That “bigger picture” includes connecting with trusted suppliers, discovering new talent, and refreshing their perspective on the year ahead, helping them “stay inspired and ahead of the curve.”

So, what’s their favourite part of the trip? 

“The energy is always amazing, from the moment we arrive there’s this real buzz in the air. We love seeing the gowns up close, watching them float down the catwalk, feeling the fabrics, spotting the details – it’s a dream. The supplier events and parties are a highlight too… chatting to the people behind the brands in a relaxed setting, usually with a glass of fizz in hand!” 

Wedding Belles Love: “It’s about curating with purpose” 

For the team at Wedding Belles Love, September’s show is a strategic must. 

“Bridal Week Harrogate is a key event for us. Attending gives us the first look at new collections and upcoming trends, helping us curate our boutique with gowns that really resonate with our brides,” they explain. “It’s also an invaluable opportunity to connect with designers in person and stay ahead of the curve when it comes to what’s next in bridal fashion.” But it’s the community that adds that extra spark: “There’s a real buzz at Harrogate! We love watching the catwalk shows and seeing the latest trends come to life. Catching up with fellow boutique owners in the lounge is always a highlight – it’s a rare chance to connect, share insights, and be part of this inspiring community.” 

Bethany Rose Bridal: “I leave so excited for the year ahead” 

For Bethany Rose Bridal, it’s all about staying current – and keeping the boutique ahead of the trends.

“I love to catch up with current suppliers, check out fashion trends and designs for the following year, and look for potential new suppliers,” they say. But it’s not all business. One of the best parts about Harrogate is the chance to connect with the industry and be the first to spot new trends. They say: “The buzz and excitement, meeting up with friends old and new, and the amazing catwalk show,” Are some of the best bits “I leave Harrogate so excited for the following year.” 

Amelia’s Bridal: “A Community Like No Other” 

As Amelia’s Bridal in Clitheroe perfectly summarised: 

“Bridal Week Harrogate is the perfect opportunity to discover the latest collections and trends all under one roof. It’s such a valuable event for seeing established designers as well as new and emerging labels, which helps me make informed buying decisions for the season ahead.” And the real magic? “It’s the energy and sense of community that really makes it special. There’s nothing quite like connecting with fellow retailers, suppliers, and designers in person. The atmosphere is always inspiring and it’s a fantastic space to build relationships, spark ideas, and return home feeling creatively recharged.” 

Part 2: Coming Soon

With its unique blend of insight, inspiration, and industry connection, Bridal Week Harrogate continues to shape how UK retailers buy and grow. Stay tuned for Part 2, where we speak to even more boutique owners about what makes this show a highlight of their business year. 

Don’t forget to register for Bridal Week Harrogate this September.

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