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Retailer Round-Up: Why Harrogate Wins Hearts Part II

With Bridal Week Harrogate fast approaching, retailers continue to share what makes the September edition a standout moment in their buying calendar. 

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From the convenience of having everything under one roof, to the energy of the fashion shows and the opportunity to reconnect with industry peers, Harrogate continues to offer much more than just a buying trip.

Lily Francis Bridal

For Lily Francis Bridal, Bridal Week Harrogate is a key opportunity to step back from the day-to-day and focus on the bigger picture. “Visiting Bridal Week Harrogate is such a fun experience to get completely absorbed into bridal,” the team explained. “Attending gives me a great chance to work on my business, choosing what new gowns to stock as well as attending the Business Clinics to see what I can implement into my biz.”
The Harrogate catwalks, known for revealing key trend direction, are a highlight. “I LOVE seeing what the next trend will be. The fashion show is the perfect place to spot what will be hot for the next season, which helps me choose what styles to order whilst I’m there checking out all the gorgeous new collections.”

Serendipity Brides

“We love attending Bridal Week Harrogate in September because it gives us the chance to see all our designers under one roof, making it so much easier to compare collections and carefully curate what we bring into our boutique,” the team at Serendipity Brides shared. “When designers are spread across different locations, it can be tricky to visualise how everything works together. Harrogate offers the perfect setting—it’s a central, accessible location, and the whole experience feels that bit more enjoyable because of it.”

For Serendipity, the event also provides a valuable social and professional experience. “One of the best things about visiting Harrogate is catching up with our designers and reconnecting with other bridal stores and industry friends. The atmosphere is always relaxed and welcoming, and being in such a beautiful town makes the whole trip feel really special. We love being able to take our time exploring all the halls, discovering new accessories, and immersing ourselves in the latest bridal styles—all while enjoying everything Harrogate itself has to offer.”

Silk & Maple

 Regular attendees Silk & Maple return year after year for both business and inspiration. “We absolutely love Harrogate and attend for a few reasons; to order from our current designers but also to see other new potential designers,” they said. “We also love to attend the catwalks and see the latest trends and catch up with our industry friends. We always come away from Harrogate tired but so invigorated!”
When asked what they love most about the experience, their answer was simple: “Other than all the prosecco?! Definitely seeing the newest collections and being re-inspired for what’s ahead!”

Butik Vackra Kurvor (Beautiful Curves)

Travelling from Sweden, Butik Vackra Kurvor – meaning Beautiful Curves – sees Bridal Week Harrogate as an essential industry touchpoint. “I attend in September to see the latest trends on the runways, and to keep up with what’s happening in the industry,” they shared. “What I love the most about visiting is watching the big fashion show and meeting all the people from different brands.”

Retailers across the board agree: Harrogate in September delivers on all fronts. From its accessible location and inspiring setting to the vibrant atmosphere and rich business opportunities, it’s clear that this is more than just a trade show — it’s a cornerstone of the bridal industry calendar.
Bridal Week Harrogate returns this September. Will we see you there?

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