As we cozy up into Autumn, October presents itself as an idea time for businesses, particularly in the wedding industry, to ramp up their PR efforts. October’s proximity to next year’s prime wedding season makes this month the ideal month for a strategic wedding PR approach: and here’s how you can do it.

A Sensory Delight: Leveraging Visual Allure

October is synonymous with a vibrant array of colours, textures, and atmospheric light, providing a compelling backdrop for visual content creation. Boutique owners, designers and other wedding suppliers can exploit the naturally enchanting aesthetics of the month to craft stunning PR material.

Images of your products or services against the colour palette of reds, oranges, and yellows can weave an emotional connection, associating your brand with the warm, romantic ambiance of autumn. Harnessing this natural beauty in your visual content not only enhances your brand image but also captures the imagination of prospective clients who might be thinking ahead to an Autumn 2024/2025 wedding.

Capitalising on the Off-Peak Season

The Autumn season, (and October) in particular, traditionally observes a lull in the wedding industry. Instead of viewing this downturn in business as a challenge, wedding professionals can utilise it as an opportune time to recalibrate their PR strategy.

With the industry somewhat quieter, wedding suppliers can focus on fostering relationships with journalists, influencers, and potential collaborative partners. Curating press releases, organising collaborative styled shoots, and crafting compelling stories about your brand can be executed without the typical hustle and chaos of the peak wedding season.

Harvesting Inspiration: Themes and Trends

October-themed content can explore various autumnal wedding trends, providing fresh, seasonal insights and inspirations to couples. Crafting PR campaigns that align with these seasonal themes not only showcases your brand’s creativity and versatility but also capitalizes on the topical interests of your audience.

Priming for the Forthcoming Wedding Season

With most couples starting to plan their weddings several months in advance, October becomes a pivotal month for brands to embed themselves into the consciousness of those planning their wedding for the following year.

By amplifying your PR efforts in October, you are essentially positioning your brand to be at the forefront of consumers’ minds during their planning phase. PR coverage secured in the media in this period lay down a fertile ground for generating leads and inquiries in the ensuing peak season.

Engaging in Collaborative Ventures

As October is traditionally a quieter month for wedding suppliers, it offers an opportunity for you to work ‘on’ your business as opposed to work ‘in’ your business. This month, think about collaborating with other like-minded wedding suppliers within your network to come together to produce styled shoots, showcase events, joint sales offers which you can communicate via a PR campaign. 

These collaborations not only enhance the collective PR reach of the involved suppliers but also introduce your brand to a wider, yet targeted, audience through cross-promotion.

Bridging the Seasonal Gap

Strategically, October PR initiatives allow brands to sustain their visibility and engagement, bridging the gap between the seasons. Keeping your brand active and present even during the quieter months ensures a steady stream of communication with your audience, maintaining a level of brand recall and customer loyalty.

If you would like to work on your PR during the golden month of October, why not drop Propose PR an email (nicola@proposepr.com) to discuss opportunities further.