Tell us a bit about your brand, and its journey so far?

Ariamo Fashion Group, established in 2015, has quickly become a name synonymous with quality and elegance in bridal fashion. The commitment to excellent customer service and exceptional designs has earned a place in over 60 countries and 480 stores worldwide.

Can you share with us some key inspiration and elements from your new collection? What’s the story behind it?

Ariamo Light is a testament to the brand’s motto of "minimalistic elegance." Our collections are crafted without lace, featuring only clean, minimalistic silhouettes that are both timeless and always in trend. Many of our dresses come with detachable elements, allowing brides to create different looks with the same gown. Each collection is themed, with our latest featuring coloured dresses for brides who desire something unique. Additionally, we offer dresses for bridesmaids and mothers of the bride, ensuring that everyone in the wedding party looks their best.

Ariamo Boho is a unique bohemian-styled brand, unparalleled worldwide. Our dresses are crafted with exclusive lace, offering styles that range from gypsy-inspired to light and natural. Intricate handmade decor adds a special touch to each dress, and detachable elements provide versatile styling options. Each collection is distinct, with our latest featuring handmade wooden decor, woven macrame, shells, and coins, adding a unique charm to every piece.

How do you see your brand evolving in the next few years?

Ariamo Fashion Group is dedicated to staying ahead of trends and continuing to create exclusive dresses. Our diverse range of brands allows to cater to various tastes and preferences, ensuring that every bride can find her perfect dress.
But it’s not just our designs that will make brides fall in love with our dresses. We want to create history, weave stories, and evoke unforgettable moments. Our mission is to share our love with those who are in love, to craft experiences that fill life with beauty and meaning.
Our primary goal is to expand our Ariamo Boho brand. This brand stands alone, unparalleled worldwide. Each dress is a masterpiece, with exclusive materials and decorations that are often rare and unique. 
Additionally, we aim to collaborate with diverse brands, creating grand and global collaborations and initiatives to spread the word about Ariamo and about Ukraine.

What are you most looking forward to about Bridal Week Harrogate?

We are thrilled to present our designs at Bridal Week Harrogate for the first time. This event offers an opportunity to connect with retailers and brides-to-be in the UK, share our story and showcase our latest collections.
As we make our debut in the UK, we are both excited and anxious. However, with the invaluable support of our UK agent, Victoria, we feel confident about our presentation in the British market. We anticipate a perfect match with the UK and hope for strong support, just as our countries stand side by side.

What one piece of advice would you give to retailers coming to Bridal Week Harrogate?

We are looking forward to meet everybody to present our gorgeous dresses and make special offers for our retailers in the UK. Then, of course, visit Ariamo on booth B21 for a glass of prosecco and a picture with our designer. 
Bridal Week Harrogate is an excellent opportunity for retailers and brands to network and build connections. So the best piece of advice we can give - to meet up, network and get as much beauty as you can. Don’t forget to book an appointment!