Tell us about the history of the brand, and what made you enter the bridal industry.

Established in 2015, Rasha London are a modern and ethical luxury bridal wear brand for the contemporary bride. All gowns are made in London where fashion joins bridal, and we make sure to stay true to quality and craftsmanship using natural and biodegradable materials. At university, I studied Design for Performance at Central Saint Martins with focus on theatre and film. We had to read scripts and design the space and costume with the characters in mind. I believe weddings are the ultimate performance: they unite personalities, cultures and rituals that are celebrated with guests, family and loved ones, and each couple and story are truly unique. The bride is the star of the show and our mission is to empower her to be herself without feeling that she’s stepping into costume but to be truly at peace in wearing an outfit that reflects her personality. At Rasha London, we love to challenge the status quo and design creatively whilst keeping our pieces modern and elegant.

What is your signature style, and what sets you apart from the crowd?

Our modus operandi is comfort, unconventional, modern, and versatile bridal wear. We have a studding new collection of minimalistic clean styles with a twist, as well as a cool selection of interchangeable separates that can be re-worn after the wedding. We are ethically driven and believe in working with purpose. We design and make our pieces in London to support British manufacturing using natural, breathable and biodegradable materials. Innovation, craftsmanship and corporate responsibility are at our forefront.

What inspired the current collection?

I think we can all agree that the pandemic has had a massive impact on weddings, the size of gatherings and the way couples plan their day. But more importantly, it has emphasised that value of love and being with our loved ones. This collection is versatile so it can cater for a registry office wedding, an intimate ceremony or a more formal celebration. It is designed to make couples happy and to dream again regardless of how or where they plan to get married. It is also inspired by our love and accountability towards our planet. Hence, it focuses on natural and biodegradable fibres.

What is the brand’s great achievement and top secrets to success?

Every order and every bride that believes in us is a greatest achievement for us at the Rasha London team. The top secret to success is to stop trying to please everyone. Stay true to your vision and values: the right people will find you!

Tell us five interesting facts about the brand.

1. Each design is designed by Rasha herself.
2. Our Marie dress is completely hand-beaded with over 27,000 beads.
3. We have a new line of accessories.
4. Our styles are customisable and we offer a made to measure service.
5. Our garments are all made in London. We use natural fibres such as silk and bamboo.

Why was White Gallery so important to the brand?

Due to the pandemic, it’s been a while since we have exhibited a new collection and seen our colleagues in the industry. We were so excited to meet everyone again and showcase the stunning new collection we’ve been working on.

How can retailers get in touch to order from your latest collection?

For more information, please contact us via rashalondon@gmail.com or on +44(0) 7989 556 878.