Tell us about the history of the brand.

The brand was born almost 13 years ago, after a long family history heavily involved in the bridal industry. Graham Bartlett began the journey as Twilight Designs, with the aim to provide the best choice for bridal accessories in the UK bridal market. This soon evolved and Twilight Designs obtained many overseas customers. Fast forward to today, we have many accounts around the world and remain a reputable brand within the industry. We have excellent availability across our comprehensive range and pride ourselves on the fast, efficient and professional service we offer.    

Can you tell us about the brand’s relationship with the UK Bridal market?

We are recognised within the industry for our reliability and promise to always protect bridal retailers with our trade-only policy. Our customers are valued and we ensure that by offering the service that we do, along with our promise that we can continue to grow our relationships. We have won the RBA awards twice in a row and hope this demonstrates our brand reliability. We find that much of our new business is generated by our existing retailers recommendation, which is something we are very proud of!

What is the brand’s biggest secret to success?

Continuity. We pride ourselves on being a brand you can trust and rely on. The key isn’t just providing high quality products but it has to be followed up by amazing customer service & to always be realistic. Our promise to remain trade only. We don’t deal with the public in any way, and we do this to protect the bridal industry. The past couple of years have been extremely tough for everyone and we believe we should never be adding to that pressure for our retailers. We are one of a ever decreasing group of wholesalers who can proudly say we are trade only.

What design trends have emerged from the latest collection?

Pearl scatter veils. This was something we found many customers where asking for so therefore we produced 3 pearl veils to suit every bridal look. We first showed these at the Harrogate Show in September, where retailers were not only amazed with the quality, but also the price. We really take the time to speak with our customers and find out what exactly brides are looking for each season. We understand that trends are always changing, yet the traditional bridal look will always be relevant. This is why we aim to very rarely discontinue styles and offer a comprehensive range to suit every end user.    

How can retailers get in touch to order from your latest collection?

You can call, email or you can set up an online account with us to order through the website. We will also be showcasing our collections at this year’s Bridal Week London, stand E42.