We hear you have some very exciting news… what’s it all about?

Over recent months, we have taken extra time to speak with our stockists. We know brides are looking for something that will give them the ability to create the dress of their dreams, at a price they can afford. That idea is not new. It is almost every bride’s wish. What we have done is to listen – and develop a new collection that helps to make that dream a reality. Our new ‘Infinity Bridal Collection’ - together with our ‘Infin8 Accessory’ range - does just that.

From the eight dresses we’ve created, we believe there’s the perfect style for every body shape. And with the chosen dress, our Infin8 Accessory range provides an endless number of ways in which they can be adorned, embellished and made unique.

The Infinity Collection dress names reflect this – Always, Eternal, Everlasting, Evermore, Destiny, Forever, Timeless and Beyond.

The Infin8 range has eight bespoke accessory elements, including everything from belts and bodies and jackets and shrugs, to edging and trims, straps, sleeves and overskirts

And why have you decided to launch this now?

It is the perfect time for something new. Today’s bride wants more from her gown. With the rise of social media and photo sharing, brides no longer want to be seen in a gown that is the same as anyone else. The Infinity Bridal Collection ensures that won’t happen.

What would you say are the main USPs of this collection?

We could be bold and say the USPs are infinite! But if we had to choose just three, we’d say:

1. Fabulously affordable - the Infinity Collection allows brides to create a bespoke wedding gown at an incredibly affordable price point.

2. Unique - of our eight dresses, we are confident there’s a style and shape to fit all body shapes. Add in the Infin8 accessories and no two dresses will look the same.

3. Individuality – so many brides are told that their dress is bespoke, but that is almost always just an adjustment to the same dress. This provides every bride with the opportunity to show their individuality … to create their ‘dream dress’.

For the full story check out the September/October issue of Bridal Buyer.

You can also find more information about Romantica on our Brands Directory.