Can you give us a short insight into your bridal industry history?

I have been working within the bridal industry for over 10 years. I started as an award-winning bridal hair and makeup artist, then started my own bridal hair accessories brand after noticing a gap in the market.

Do you have a minimum order?

No, I do not have minimum orders however I have store opening packages which are great value. I think it is really important to have a certain display of products to get a real feel for the brand.

What’s next for the brand?

I would love to continue to build the brand’s presence within more bridal stores as well as growing in its own right online.

Can you pick three of your favourite pieces that really highlight the vision of the collection?

1. Camilla - My favourite piece. It is the largest piece from my collection with even more sparkle, set onto a subtle dusky pink satin hair band.
2. Kate - My first tiara within my whole brand. I was adamant not to have any traditional tiaras within my range, but i couldn’t resist one.
3. Elizabeth - A beautiful pearl hairband with height. This piece has a real ’princess’ feel but with a modern take.   

What kind of brides do you envisage wearing your pieces?

I would love to see brides with a real sense of style and confidence. My pieces can be teamed with either simple and modern gowns to stand out or accompany heavily embellished dresses to add to the whole vision.

What do you predict will be the next big trend in bridal and what is on the way out?

I would absolutely love to see bridal hair accessory trends go even bigger! I think women are becoming more confident and their bridal choices match this. I would like to select pieces that are even more showstoppers! I love creating simple bridal hair with styles such as Hollywood waves, simple buns and sleek hair and i really feel that simple hair can take a large hair accessory.

Why is White Gallery so important to you, and what are you most looking forward to about the show?

I am looking forward to networking and meeting other business owners. It can be quite lonely working as a self employed person so I am really excited to meet other brand owners and build relationships. I am also so excited to showcase my pieces at White Gallery. I feel very passionately that as a bridal hair stylist, brides are still paying for hair accessories that are not designed with hair in mind.

How can retailers get in touch to order from your latest collection?

Email me at hello@devotedhairaccessories.co.uk

Devoted by Jessica Jordan will be exhibiting on stand 408 at White Gallery 2023. Click here to register for the event.