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Best Prom Collection of the Year: Ellie Wilde for Mon Cheri

We caught up with Katie from Ellie Wilde after they won Best Prom Collection of the Year at the 2018 Bridal Buyer Awards…

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The DOM Bridals team celebrating their win
The DOM Bridals team celebrating their win

How does it feel to have won Best Prom Collection?

Amazing! We are over the moon to have been presented with the Best Prom Collection award, especially after winning Best Prom Manufacturer in Atlanta earlier in the year! It has been a great season for Ellie Wilde!

Why do you think your brand has won this award?

Our designer Evelyn ensures that she only uses the highest quality fabrics and takes time and care over her designs, ensuring great attention to detail. We also provide high quality photos, lifestyle shots and branded videos to our suppliers. Our brand is also quite unique in that we have agents that are available 24/7 and a great team in the office to help with any enquiries.

Read our interview with Best Bridal Manufacturer of the Year 2018, Enzoani, here.

Your Instagram feed is stunning! Why is regularly updating your Instagram so important for your business?

We regularly post on both our Mon Cheri Europe and Ellie Wilde Instagram pages… It’s a fantastic platform for us to showcase our new designs and videos along with being great for our prom girls to see themselves as celebrities being featured on our Instagram pages!

Why are the Bridal Buyer Awards so important to you?

The Bridal Buyer Awards, are THE industry awards... We are delighted to have received recognition for our designers in the USA and also for all of our staff and agents based in the UK. It also supports our supplier’s decision in being an Ellie Wilde stockist.

How do you think winning this award will affect your business over the following 12 months?

We’re hoping to attract more suppliers in the UK and also we believe that by winning this award we will be able to drive more consumer traffic through to our shops.

What can we expect from Ellie Wilde in the future?

Evelyn will continue to be top of her game with stunning fabrics, prints and shapes that provide something different to the consumer.

Read the full list of award winners here.

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