Bridal Week London: Designer Deep Dive
From clean lines and architectural precision to considered fabric use and the challenging of bridal norms, here’s what Jesus Peiro, MOMENT of WHITE and Hayze Bridal will be revealing at Bridal Week London, with their 2027 collections.
Bridal fashion for 2027 continues to evolve through thoughtful design, refined craftmanship and a renewed focus on how gowns are experienced by the modern bride. Across this season’s collections, designers are balancing architectural precision with fluid femininity, sustainability with romance and tradition with innovation.
Jesus Peiro
The 2027 Jesus Peiro collection takes its inspiration from the oval, ‘a pure, essential shape rich in symbolism’, according to Head Designer Merché Segarra. Serving as the foundation of the collection, the oval becomes a lens through which balance, harmony and timeless elegance are explored, informing both silhouette and structure throughout the designs.
Amongst the collection Merché highlighted a satin gown as a standout piece, defined by strong architectural lines and styled with a cape and tailored bodice. The look encapsulates what Merché described as a ‘reimagined bride, where classic elegance meets modern design’, a clear reflecting of today’s contemporary, fashion-forward brides.
Characterised by clean, architectural lines and crafted from a selection of contemporary fabrics, the latest collection ‘enhances both the fit and the overall experience of wearing a wedding dress’.
Looking ahead, Merché shared a desire to collaborate with any artist or craftsperson ‘whose sensitivity and expertise could bring an added layer of artistry and magic to future collections, reinforcing the brand’s commitment to thoughtful design and refined craftmanship. Together, these elements underline Jesus Peiro’s continued commitment to modern elegance, rooted in exceptional artistry. By blending architectural precision with fluid femininity, the 2027 collection offers timeless designs with a fashion-led edge, reinforcing the brand’s position as a leader in thoughtful bridal design.
MOMENT of WHITE
The brand’s latest collection is rooted in the’ ongoing dialogue between fashion and art’, shares Alena Konnova, founder and designer of Moment of White. Following a museum collaboration project in Yerevan, where colour and layered organza were central to the creative process, the designer turned their attention to white, using transparency, structure and light to create depth without embellishment.
Organza sits at the heart of the collection, chosen for its ‘natural structure, lightness and translucency’. Through layered construction it creates subtle shifts, including ‘soft shadows, density, air, and dimension’. Alena builds visual richness through multiple translucent layers, allowing light to move through the dress and change its presence as the bride moves.
MOMENT of WHITE’s latest collection is restrained and architectural than previous collections, exploring the multiple avenues of white, rather than just a minimalist approach. Each gown in the collection has its own mood, just like how every bride is different. Although Alena’s personal favourite is the transformer dress. It’s playful and voluminous, with the option to be adjusted with ties, perfectly reflecting the collection’s spirit of freedom and transformation.
Overall, the collection speaks to brides with ‘intellectual elegance and self-awareness’, as Alena takes inspiration from women such as Elle Fanning and Keria Knighley. It is a collection that celebrates quiet confidence, built from thoughtful design and construction.
Hayze Bridal
The latest collection, Rewritten Romance, reimagines traditional bridal trends through a fresh, contemporary lens. Challenging familiar ideas of romance and reworking lace, bows and frills, Hayze Bridal’s latest collection is more confident in its simplicity, compared to previous collections.
Sustainability was a key focus throughout the design process, as eco tulle and deadstock fabric was worked into the collection, ‘allowing the materials to guide the silhouettes and details’, shared Elizabeth Yow, CEO and creative director.
Whilst romance remains at the heart of the collection, conscious fabric choices and shorter silhouettes give it a more modern edge, as the designs feel more playful and instinctive. Elizabeth’s favourite piece from the collection is a mini dress with a fitted elastic bodice and layered frilled skirt, which ‘perfectly captures Rewritten Romance: traditional techniques, reimagined in a modern, wearable, joyful way’.
Elizabeth also swears by experimenting directly with fabric before sketching anything, as an essential part of the design process, to observe how materials drape and move. With the collection’s confident simplicity and considered fabric choices, Rewritten Romance is one that feels both thoughtfully crafted and highly wearable for the modern bride, whilst offering buyers a fresh perspective on contemporary bridal.
