How does it feel to be back in bridal?

It feels like a return to self - this time with a deeper reverence for the craft. Bridal has always been my most intimate way of communicating with women, and I’m profoundly grateful to be doing it again. My creative journey has mirrored my personal growth, so there’s a heightened sense of symbolism and responsibility that comes with designing for such a pivotal moment in someone’s life.

What’s the response been like so far?

Truly heartwarming! The response has been emotionally resonant rather than transactional, which has meant everything to me. Hearing from brides and retailers who understand the nuance of the work - and the devotion required to honour such a meaningful day - is something I don’t take lightly. It inspires me to continue refining the storytelling, construction and care embedded in everything I design.

Tell us about your new collection, Twice Upon a Time.

Twice Upon a Time is built around the idea of continuity - and the freedom to fully inhabit who you are. It honours evolution: where you’ve been, what you’ve learned and what you’re willing to imagine again. The collection is romantic yet structured, expressive yet restrained. Each piece is designed with intention, layering emotion directly into form.

How has your creative vision evolved through this chapter of reinvention - or have you stayed true to your signature style?

The foundation of my design language remains deeply whimsical and narrative-driven, always rooted in emotional clarity. What’s evolved is the architecture of the garments and the level of craftsmanship. This chapter is more refined, more disciplined. The silhouettes are intentional, the embellishment more bespoke. The magic is still there - but now it’s anchored by technical precision and a deeper respect for dexterity.

Do you have a piece that feels especially personal to you?

Once I Was a Swan is perhaps the most personal. It was the first design I began for this reintroduction, and it’s a study in transformation and fine craft - movement, grace and strength coexisting within a single silhouette. The gown reflects the idea that elegance isn’t static; it’s shaped through experience and love.

What are some exciting elements in the new collection?

You’ll see intricate layering, dimensional surface work and nuanced colour play throughout the collection. Versatility was a priority - detachable elements, modular construction, and thoughtful transitions that allow a bride’s look to evolve organically over the course of the day.

Favourite piece you’ve ever created?

The custom gown I created with Rachel Martino remains unforgettable. The Rachel is an ombré blush ballgown with hand-sewn petals, and corseted bodice that nods to Charles James vintage, but the overall effect is undeniably now - modern romance turned all the way up. For me, it was an exercise in pure fantasy, grounded in couture technique. When imagination and craftsmanship align seamlessly, those pieces tend to transcend their moment.

What do you love most about bridal and being back in the game?

Bridal design sits at the intersection of emotion and craftsmanship. It demands technical rigor, but it’s driven by meaning and respect. Being back in this space reminds me that the most powerful designs are the ones that make people feel seen.

Finally, how does Bridal Week set the stage for what’s coming next?

Bridal Week functions as a dialogue rather than a debut. It’s a space for exchange - of ideas, energy, and perspective. It sets the tone for what’s ahead and reinforces that this next chapter is being built with intention, not haste.

 

Meet Hayley Paige in person and discover Twice Upon A Time at Bridal Week London, Stand 102, where her new designs make their debut.

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