Exclusive Interview With Pronovias Group Ahead of The Harrogate Bridal Show

The Pronovias Group reveal more about their latest collections ahead of The Harrogate Bridal Show

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What brands will you be bringing to The Harrogate Bridal Show this year?

We are delighted to be showcasing four of our brands; St. Patrick, White One, Nicole and Jolies. Expect to see diversity within our collections, each brand offering styles, silhouettes and fabrics to fulfil the need of every bride.

Can you talk us through the latest collections?

Our new collections are designed with the modern bride in mind. We offer stylish, lightweight designs with a variance from sexy to classic to bohemian. Every gown is made with the love, attention and expertise that the Pronovias Group is synonymous for.

Our exquisite Nicole line is a recent addition to the Pronovias Group portfolio. The collection reflects the best of world-renowned Italian design and offers the most detailed embellishments, contemporary necklines and silhouettes and beautiful lace designs.

White One Collection offers a stunning mix of stylish gowns at an affordable price for the modern bride. With an extensive selection of silhouettes, fabrics, colours, and unique design details that add a playful touch to any wedding outfit, making it perfect for the Millennial Bride.

St Patrick is perfect for the modern fairy-tale princess bride looking for a chic and elegant look. Our gowns are all crafted in beautiful fabrics with a wide variety of style families, silhouettes and necklines which reflect the latest trends of Elegant Minimalism.

Read our exclusive interview with Herve Moreau, Artistic Director of Pronovias.

Do you have any trends predictions for the upcoming year?

We predict that exquisite and luxurious beading will be popular along with transparent fabrics and floral tapestry.

Can you talk us through your relationship with UK stockists?

We listen to our stockists and understand their needs. We are a global company and our main priority is always being able to offer the right product for each market we operate in. Our clients are extremely important to us as they are our eyes and ears, we will speak with them often for feedback and suggestions on all agendas from marketing to product. We love working with our clients here in the UK, they are extremely loyal to our brands and we support them in any way we can.

We monitor the market changes and we appreciate that the majority of today’s brides are internet-focused and in response, we are firmly focussed on being the digital leaders of the bridal industry to capture our brides online and drive them to our valued stockists.

Read More: BC Partners Reaches Agreement to Acquire Ladybird Through Pronovias Group

How many stockists does each brand have in the UK?

St Patrick’s has 40 UK stockists and RRP is £1,150, White One has 50 and RRP is £900 and finally, Nicole has 25 and RRP is £1,700.

The Pronovias Group will be exhibiting at Hall Q, Stand 47 and will be offering promotions and giveaways. Register for The Harrogate Bridal Show here so you don’t miss out.

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