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Pronovias Announces Amandine Ohayon as CEO

Spanish evening and bridalwear brand Pronovias have announced the appointment of a new CEO

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Amandine Ohayon, CEO of Pronovias
Amandine Ohayon, CEO of Pronovias

Leading luxury bridal brand Pronovias has appointed Amandine Ohayon as their new CEO. Amandine will replace the current Chief Executive Officer Andres Tejero as one 1st March 2018.

Amandine Ohayon has over 20 years’ experience spanning across the entire luxury industry, with her previous roles covering product launches, international brand development, sponsorship and advertising, digital marketing, events and rapid store expansion. She was most recently Managing Director for L’Oreal Luxe, UK and Ireland where we focused on multi-channel, retail excellence, digital communication and HR across some of L’Oreal’s top luxury brands.

In her new role as CEO of Pronovias, she will focus on significantly accelerating its international development and to continue developing its reputation as one of the world’s most prestigious bridal brands.

Jean-Baptiste Wautier, Chairman of Pronovias and Managing Partner of BC Partners, commented: “On behalf of everyone at Pronovias, I would like to thank Andres Tejero for the years he has dedicated to building Pronovias into the market leading company it is today. I am also delighted to welcome Amandine Ohayon. She is a talented and collaborative leader, and her extensive knowledge of the luxury market will be crucial in the management of this exceptional maison. I am confident that she has the experience, managerial skills and leadership to build on what has been accomplished so far, and accelerate Pronovias’s development, particularly in North America.”

Amandine Ohayon added: “I am thrilled to lead Pronovias through the next new phase of its development. I am passionate about the bridal sector and excited to put all my energy and experience into supporting this iconic company.”

Don’t forget, you can see St Patrick Bridal, part of the Pronovias group, at London Bridal Week – register here.

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