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Pronovias Group Announces A New World Class Creative Team

Leading global luxury bridal company, Pronovias Group, has announced a brand-new team of international creative talents that will complement their new innovative approach. 

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Top Left: Alessandra, Top Right: Thomas, Bottom Left: Riccardo, Bottom Right: Nicole
Top Left: Alessandra, Top Right: Thomas, Bottom Left: Riccardo, Bottom Right: Nicole

Spanning its portfolio of brands, Pronovias Group has appointed a powerful team of designers who will collectively be known as ‘The Pronovias Group Artistic Team.’ The new team comprises of Alessandra Rinaudo, Thomas Vasseur, Riccardo Serravalle and Nicole Cavallo and reflects Pronovias Group’s focus on innovation. It also marks a change in the approach of having a single creative director for the Group and all its brands.

The diverse skills and experience of these creative talents will breathe new life into each individual brand and leverage the Group’s unique portfolio to answer the dreams of women all over the world.

And to fuel innovation and creativity further, Pronovias Group has teamed up with leading American designer, Zac Posen who will add his seductive aesthetic to bridal design with the ‘Zac Posen for White One’ collection.

Read More: White One Announces New Partnership With Zac Posen

CEO of the Pronovias Group, Amandine Ohayon commented, “We believe this level of artistic mastery, craftsmanship and diversity in a team is unparalleled in the bridal world. This strategy will set a new standard for our industry and will ensure Pronovias Group continues to drive innovation further to better fulfil our customer’s desires. Furthermore, this creative firepower will allow us to better leverage our unique portfolio of luxury brands across all markets.”

Meet The Team

Alessandra Rinaudo

Renowned Italian bridal design authority, Alessandra Rinaudo assumes the role of Chief Artistic Officer of Pronovias Group, leading the team and the design of the Pronovias Bridal Brands. Growing up among lace and precious fabrics, in her mother’s bridal store, Alessandra was surrounded by the elegance and refinement of bridal fashion.

Her dream has always been to become a bridal designer and this desire came true when she founded Nicole Fashion Group. The international bridal scene immediately fell in love with her unique Italian style and her ability to innovate the tailoring tradition with contemporary shapes and unusual silhouettes.

Read More: BC Partners Reaches Agreement to Acquire Ladybird Through Pronovias Group

Riccardo Serravalle

Riccardo Serravalle is an award-winning Italian-German designer recognised in the bridal and special occasions sector. Riccardo has been part of large teams transforming special occasion collections at S Oliver and Barbara Becker, as well as being Bridal Senior Designer at Justin Alexander, in addition to participating in the Fashion Hero TV program with Claudia Schiffer.

The new senior designer for the St. Patrick brand has always been fascinated by the total look of women’s fashion and is making one of his goals a reality by becoming part of the Pronovias Group Artistic Team.

Thomas Vasseur

Thomas Vasseur, a highly talented international Haute Couture designer from Paris, becomes the new Design Director of ‘The Party Edit’, the occasion wear line of Pronovias. Vasseur has been part of the most recognised design teams worldwide including John Galliano, Alexander McQueen for Givenchy, Jean-Paul Gaultier and Zoe Posen, to which he brought his great knowledge and mastery of luxury wear.

Thomas Vasseur launched his own brand ‘Vasseur Esquivel’ in 2001, with Argentinian designer Gaba Esquivel. They participated in NY Fashion Week and enjoyed great success for years. Thomas will use his exquisite expertise and knowledge of couture to create the perfect looks for the most special occasions.

Read More: Exclusive Interview With Pronovias Group

Nicole Cavallo

Passion for bridal fashion flows in the veins: Nicole Cavallo is one of the most loved wedding influencers who revealed the taboos of the wedding dress to her contemporaries through the language of Instagram and is the new creative face of Nicole Fashion Group.

Nicole, daughter of the designer Alessandra Rinaudo, has been able to innovate the style and refinement that have always identified the brand, introducing a new season for the Italian fashion brand. Nicole Cavallo’s debut launched with the exclusive NicolexNicole capsule collection for millennial brides. With Nicole Cavallo, the future of the brand is to steal the hearts of new brides to be.

For more information on Pronovias Fashion Group see their directory listing here.

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