White One, brand of the Pronovias Group partners with renowned designer Zac Posen to launch “Zac Posen for White One.”
White One, the playful and stylish brand of Pronovias Group, announces its first-ever global brand partnership with the renowned American designer Zac Posen to launch ‘Zac Posen for White One”, a collection of bridal styles infused with Posen’s modern American glamour sensibility. The collection will be available to brides at the beginning of 2020 in selected bridal stores worldwide.
Read More: Exclusive Interview With Pronovias Group
Amandine Ohayon, CEO of Pronovias Group commented, “This new partnership with Zac Posen is a match made in heaven and will continue to strengthen White One’s positioning as a modern, playful and stylish brand."
"Zac’s beautiful glamorous aesthetics combined with our bridal savoir-faire will bring a unique offer to the market which is, ’high -fashion design combined with high-quality bridal fit at an affordable price-point.’ This partnership will also continue to fuel the Pronovias Group acceleration in North America."
Zac Posen highlighted, “ I am very pleased to announce my partnership with Pronovias Group and the White One brand. Our shared vision and expertise promise to offer signature one of a kind designs for brides globally.”
Zac Posen for White One reflects signature elements of Zac Posen’s house: his mastery of craftsmanship and his passion for celebrating the female body. The first collection will offer an exceptional selection of 20 bridal dresses with 10 bridal accessories.
The silhouettes represent Zac Posen’s glamourous interpretation of structured shapes and volumes, seemingly incorporated graphically into the patterns. These stunning gowns enhance the silhouette beautifully with a sophisticated, sexy and youthful aesthetic. His signature craftsmanship is reflected in the treatment of the fabrics such as layering chiffon, crepe all over, as well as pleated details to create magnificent works of art.
Zac Posen for White One also builds on White One’s strengths in terms of bridal fit know-how and accessible pricing, offering comfortable construction to look and feel effortlessly beautiful in an affordable way.
The global launch of the 2021 collection will start with a preview of the first 15 showpieces in New York on 5th October. The five additional dresses and accessories will be introduced in January 2020.