You may recognise the names Katya Shehurina and Marina Kvasova as the dynamic team behind the much-loved Katya Katya brand. It’s been a busy year for the pair, as not only did the label hit the headlines earlier this year when iconic Mad Men star Christina Hendricks wore a custom Katya Katya gown for her wedding, but they have also launched a new line – BAÉ.

Bridal trends: Fresh new vibe

BAÉ’s styles are modern and chic, and have been specifically designed for versatility. Garments in the line can be styled in numerous ways, ensuring wearers look effortlessly chic whether they’re attending a wedding, another special event, or just for an elevated everyday look. “Our dresses are like a canvas, allowing them to be styled in many different ways for a range of special moments,” says Marina. “We create garments for every special occasion, and our bridal line is perfect for a variety of wedding themes, including getaway weddings, city weddings, and elopements. These dresses are designed to be versatile, making them an excellent choice for a second dress at the reception, or even for your honeymoon.”

The team wanted BAÉ to stand out as a brand that is open to styling, can be worn in may different ways and can be crafted to perfectly suit the wearer. There are so many options available, and the team provides extensive content to show clients how to style the pieces for everyday life, ensuring customers get the most out of their purchase. “For example, our collaboration with Adidas Riga demonstrated how our elegant designs can be paired with sportswear for a chic, contemporary look,” says Katya. “Additionally, our occasion line is ideal for wedding guests and bridesmaids, offering the flexibility to style each dress with different accessories to create a unique and personalised look. This versatility makes our dresses not only perfect for weddings, but also for other special events, allowing each client to express their individual style.”

BAÉ bridal styles: The Hope Jacket

This week, our hot pick is the stunning, crisp, white Hope Jacket, along with the unique side bow. It is an excellent alternative to a dress, providing the same level of sophistication while offering a chic and unique look. Crafted in luxurious Mikado, Hope has an oversize form, giving it that really contemporary feeling. This bold silhouette also means it would look gorgeous on a range of body shapes, especial when paired with wide-legged trousers. “This combination creates a flattering and stylish silhouette that is both comfortable and sophisticated,” says Katya.

Marina adds: “We wanted to create the ultimate suit as an alternative to a dress, perfect for every special occasion. Our suit has become a very popular choice among our customers, often paired with a side bow or a flower. The design evolved to offer a versatile and elegant option that provides the same level of sophistication as our dresses, catering to those who seek a chic and unique look.”

Favourite features

While the Bridal Buyer team adore the form and the cut, it’s the suit’s undeniably versatile nature that makes it a stand out. It can be worn again and again, nodding to BAÉ’s core of slow, considered fashion – pieces are designed to be worn repeatedly without losing their charm. The label has adopted a zero-waste approach, ensuring that every bit of fabric finds purpose. For example, leftover materials are transformed into accessories, creating a closed-loop system that minimises waste. And, this, of course, leads us to that statement bow...

It is a removable piece, and could be placed anywhere on the jacket, or in fact, on a totally different garment. Marina tells us: “We wanted to create a statement accessory that would elevate our styles to a completely new level. The oversize bow achieves this perfectly, adding a touch of elegance and versatility. The fact that it is removable gives so many options for styling. You can wear our suit or a dress to a corporate meeting and then add the bow for a date night. Katya came up with a unique way to craft it, ensuring it stands out and complements our designs beautifully.”