Tell us about your history as a designer, and why you decided to enter the bridal industry.

We met after graduating from the London College of Fashion and whilst working together at a small West End bridal company, our love affair with the industry began. We launched our first company in 1991, and have successfully worked as a team for various labels since then, with our newest brand Freda Bennet launching in 2019. The bridal industry offered us the opportunity to create something beautiful, to be able to have fun with design, a dress that will be held in memories that can be flamboyant or extravagant or simply elegant.

What is Freda Bennet’s signature style?

Freda Bennet’s wish is to offer high quality, well cut, on trend dresses with an appealing price tag. Our signature style is classic contemporary: the new collection reflects this and holds a metropolitan edge, for today’s modern bride. Each design is cut with an emphasis on classic styling, offering an effortless sense of British cool. We have taken classic styles and re-invented them for 2022, adding contemporary seam detail and redefining the silhouette for a sexier fit.    

What is the brand’s biggest achievement?

We were a finalist in the Emerging brand of the Year category in 2019!

What ties the pieces together?

Fabrics! We have focused on cool crepes and crisp Mikado, textured cloques and fine tulles, and lace appliqués with hints of sparkle.  

What kind of brides do you envisage wearing your pieces?

A modern bride who can set their own style. We focus on designing for real women, weaving together femininity with strength and understanding each bride’s desire to find the balance between timeless and trendy.    

Why is White Gallery so important to you, and what are you most looking forward to about the show?

Showcasing our collection to a much wider audience and being able to reach out to shops we have not met yet. As a relatively new label, we are predominantly stocked in the UK at present but always looking for new areas and overseas customers.    

How can retailers get in touch to order from your latest collection?

Email us at hello@fredabennet.co.uk, call on 01322 537741, or visit our website www.fredabennet.co.uk. You can also follow us on Instagram at @fredabennet.