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2025 Retailer Reviews: Part 1

Business2-Dec-2025

Here’s a rundown of this year’s best bridal moments, straight from your favourite retailers.

With the end of the year quickly approaching, we’ve gathered our community’s highlights to find out what made 2025 special for them. From personal accomplishments to unforgettable bridal experiences, we’ve compiled a collection of inspiring moments and trend predictions from your favourite bridal retailers.

Eden Bridal -

The award-winning Eden Bridal are incredibly proud to have introduced their own exclusive label Gabriel James to their store, which has grown from an initial 10 gown collection to an impressive 27, since being received so well by Eden brides. The timeless designs feature luxurious fabrics accompanied by modern bridal elegance, offering brides something truly unique. Be sure to keep an eye on their website to discover the full collection!

Prestige Bridal -

Being named the Highly Commended Bridal Retailer of the Year, for the East Midlands at The Wedding Industry Awards was an incredible moment for Prestige Bridal and one that truly affirmed the effort they put into making every bridal experience feel unique and special.

As we move into 2026, a new era of bridal artistry is unfolding along with the bridal law reforms. Prestige will be tapping into transformative bridal fashion, such as detachable sleeves, interchangeable overskirts and custom elements that carry brides seamlessly from aisle to evening. The team are also excited to be holding exclusive preview events, bespoke design appointments and limited-edition pieces, with the expansion of their premium experience.

Ivy Grace Bridal -

Ivy Grace Bridal’s highlight of 2025 has been the creation of a brand-new fitting room, where brides can feel “completely comfortable, supported, and relaxed during their one-to-one appointments”, already transforming the experience for many of their brides so far.

Ivy Grace Bridal are excited to continue developing the business and its social media presence in the new year, whilst also staying up to date with relevant trends. Boutique owner, Afra, predicts a rise in texture, embellishment, and playful design, as we drift away from the minimalist styles.

Charlotte Elizabeth Bridal -

2025 has been a year of “growth, bold decisions, and incredible brides” for Charlotte Elizabeth Bridal. The team were proud to celebrate becoming finalists for the Bridal Buyer awards for Best Boutique (small) and Best Use of Social Media, as well as winning the East Midlands regional & national finalist award for Best Bridal Store (est. over 4 years), with TWIA.

Looking ahead to 2026, Charlotte Elizabeth Bridal are focusing on further development of their new space within the boutique, with plans to build an extension and enhance their bridal journey with more available appointments.

Anya Bridal Couture -

Anya Bridal Couture is incredibly proud to have secured both Milla Nova and Hayley Paige, in June and September this year. With Milla Nova already being a tremendous success, the team are excited for the Hayley Paige collection to arrive in the new year. The team are also loving the new basque waist trend and Chantilly lace and believe they’ll be bridal favourites in 2026.

TDR Bridal -

This year has certainly been an incredible one for TDR Bridal, with sales targets being met, awards being won and conversion rates rising, the Birmingham bridal retailer is flourishing. Since being named Bridal Buyer’s Best Bridal Retailer of the Year (large) and TWIA’S Best Bridal Retailer (West Midlands), the hard work and passion of the team has not gone unrecognised.

With the new year fast approaching, TDR were excited to announce the January launch of their own label, Chosen, at their Atelier event hosted at the Grand Hotel, Birmingham, where they also introduced five new designers: Eva Lendel, Wona Concept, Katy Corso, and Hayley Paige. The team are enthusiastic towards the new year, where they will be revealing a complete rebrand, boutique refurbishment and introducing their own scent brand – certainly a retailer to watch!

Eternally Yours Bridal -

After 25 years, with demand overflowing, Eternally Yours Bridal team have moved into a boutique double the size, yet one that is “still warm, modern, and homely”, says owner Helen Henderson. A whirlwind of paint, cake and walk-in brides filled the opening days, and the boutique quickly became a destination. The larger space has given the seamstresses room to glide, the stylists room to breathe, and Helen the creative freedom she’d always wanted. Eternally Yours Bridal is an experience, not just a shop, and the team can’t wait to see what 2026 has to offer.

Evelie -

2025 has undoubtedly been a landmark year for Evelie, as they had the privilege of working with British designer Josephine Scott, to style not only Mel B’s ceremonial gown, but also extra bridal looks for her upcoming Moroccan celebration. Additionally, the London based boutique collaborated with Netflix again and is the official Wedding Dress Provider for Love Is Blind UK Season 1 and 2, with over 150 gowns being transported to the TV studio for the second season. The team reported that “working on high-profile television production like that provided [them] with unique creative challenges.” Evelie’s plans for 2026 remain top secret but we are sure that the new year will hold many more creative opportunities for the business, and we are eagerly awaiting updates!

Victoria Lou -

With the growth of their very own brand Willow Victoria, 2025 marked an exciting year for Victoria Lou Bridal. With unlimited possibilities for personalisation, “every Willow Victoria gown is thoughtfully crafted to reflect each bride’s style, personality, and story”. Already, Victoria Lou Bridals have had the joy of seeing their brides walk down the aisle in their stunning creations and the team are looking forward to celebrating even more Willow Victoria brides in 2026.

Nora Eve Bridal -

From hosting designer trunk shows to introducing exclusive designers, this year has proved Nora Eve Bridal’s commitment to offering a “truly personalised bridal experience”. Their proudest achievement has been helping hundreds of brides find their dream dress, which they will continue to strive for in 2026. The team are also thrilled to announce their move to a new shop, with an incredible new space, “designed to elevate the bridal experience”, and contribute to another unforgettable year of love, style and ‘I do’ moments.