5 Social Media Apps You Need as a Boutique Owner
We have curated a list of our top 5 social media apps we believe could make your boutique’s online presence thrive. From creation to scheduling, this selection of tools will help you grow your brand through social media.
With so many social media platforms now available, the option to have a booming online presence appears more achievable than ever. However, the choice of which apps to use can be overwhelming and make it hard to know which are actually going to benefit your business. We’ve curated a list of, what we believe, are the best five social media apps to use to promote your boutique online.
This seems obvious, and most of you will have this already, but with recent updates, Instagram offers so much more than just photo content! Instagram is now one of the most popular social media platforms for businesses, with over one billion active users. Create images, videos and stories to share the ins and outs of your business with your audience. Behind-the-scenes content is becoming increasingly popular, as it allows some familiarity between brands and their customers. Aesthetic images can also gather thousands of likes, so take advantage of the in-app editing tools to perfect your pictures.
The most recent craze has been the addition of Instagram Reels, allowing users to create a 15-60 second video with fun audios, effects and transitions. These can be a great way for your business to go viral, and super fun for the whole team to get involved. Be sure to research trending sounds and reel templates to stay on top of the Instagram algorithm. The more relevant your reel is to what’s trending, the more the Instagram algorithm will favour it, and the further your reel will reach, appearing on more ’For You’ pages and to a wider audience.
Top tip: Be sure to include important information within the first 2 seconds of your reel as this is more likely to hook people so they continue watching! The longer people watch your reels, the more the Instagram algorithm will favour your content.
Canva
Canva is a great photo and video editing tool for those who aren’t confident in graphic design or photoshop. It offers many different features that allow you to create stand-out images and fun videos, including shapes, animations, gifs, and transitions. Canva even provides pre-made image designs to use or copy, in case you don’t know where to start creatively. Customise your content to incorporate your brand completely - overlay text over videos, insert your brand logo onto images, or insert brand colours. There is also a selection of stock images, in case you can’t quite capture the perfect image yourself.
You’ll be amazed at how many options you have, and how much design talent you have just waiting to be unleashed! Canva is available on desktop or as a mobile app, just in case you need some on-the-go creations.
Top tip: Ensure your content looks perfect by using Canva’s pre-made templates to find out the latest dimensions for videos, reels, and images, on all social media platforms.
Capcut
Capcut is a social media video editor perfect for reels, TikToks, or marketing videos. Use a variety of their free-to-use materials to create high quality content that is exciting for your audience. It allows you to use a variety of music, transitions, effects and filters, including voice effects, text-to-speech, and auto-captions. Creating your content on here reduces the risk of accidentally losing your creation on Instagram, if it is not saved to drafts. This app also allows you to save your video with music, unlike Instagram, which will only save the visual.
Top tip: Showcase your products to your audience by using their professional marketing tools such as the ’promo videos’ and ’ads’ makers.
MeetEdgar
MeetEdgar is a social media management tool that is simple for daily use. Take the stress away from creating a content plan by scheduling your posts ahead of time. You can link up nearly all social media platforms - even if you have multiple accounts - and choose where you would like your content to be published. You can even publish the same content to different sites, at the same time, ensuring your social media is consistent across channels.
This tool allows you to edit a post after you have scheduled it and lets you categorise your posts so you can easily keep track of what you are dedicating your social media to. This also allows you to quickly search for a particular upload in case you need to make any amends. Available as a desktop and mobile app, MeetEdgar allows you to handle your social media on the move.
Top tip: Use the apps ’schedule’ feature to plot out when you would like to post. You will be sent reminders so you won’t forget!
TikTok
In recent years, TikTok has boomed in popularity, becoming the fastest growing social media app in the US in 2020 and 2021. This is also a short-form video platform, with the ability to make content go viral in a short space of time, due to its highly tailored algorithm. This is definitely a more casual platform for businesses, with relatable content being the most common form of entertainment on the app.
Even though TikTok content can be up to 10 minutes long, it’s recommended to keep content short to grab your audience’s attention for the whole video. Engage with your followers more casually through the comments and DM sections. TikTok also now has a ’shopping’ feature, in which users can purchase your products without even leaving the app.
Top tip: It’s not uncommon to hear someone say: "Did you see that TikTok where...", so make sure your content has a clear message or purpose, to promote those word-of-mouth recommendations.
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