Milly is the latest addition to the Bridal Week team and brings with her an eager energy and brilliant attention to detail. Her role is Marketing Assistant for the bridal portfolio, with a key focus on the Access All Areas programme. “This involves coordinating complimentary hotel stays for nominated retailers and managing access to the exclusive lounge and after-hours event,” she says. “Alongside this, I contribute to the planning and delivery of weekly social content and email communications, ensuring all messaging remains relevant, engaging and builds excitement for the exhibition.”

According to Milly, the show’s new location also adds a fresh layer to the experience. “Being set amongst trendy bars and cafes, the whole experience is transformed beyond the buying, making it more sociable and immersive. It opens opportunities to connect, network and be inspired, creating a more engaging experience for all those attending.”

Setting The Tone 

Her favourite part of the role so far has been helping to establish the mood for this reimagined edition of Bridal Week. “My focus has been on establishing a cohesive mood and narrative that reflects the evolution of the event,” says Milly. “I have enjoyed consistently building momentum across different channels, to engage our audience and communicate the refreshed vision of the show ahead.”

As this will be her first Bridal Week, she’s particularly excited to see everything come together on-site. “I’m especially excited to experience the new immersive elements we’re introducing this year, including features such as a tarot reader and our on-site illustrator, who will capture guests’ looks and create a lasting, tangible keepsake from the event,” she says.

For Milly, the show’s biggest strength lies in its community. “Bridal Week is the UK’s leading bridal fashion event and it offers retailers and brands the opportunity to connect face-to-face, discover new collections, and build meaningful relationships within an inspiring and carefully curated environment,” she says. “Bridal Week London goes far beyond the buying, it’s a space for collaboration and community, and chance to experience something new.”

Question Time

What’s your best piece of advice for buyers to get the most out of Bridal Week London?

“We offer a full experience for people to connect, network and buy, but our new neighbourhood means that there are lots of exciting places to explore with your team. I highly recommend managing your time well so that you can explore all the trendy hotspots and shops that Shoreditch has to offer, whilst spending time with your team and rewarding yourselves after the show!”

WORDS Anna-Marie DeSouza