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Why Leading Bridal Brands Are Excited to Exhibit at Bridal Week London This Spring

Business9-Dec-2025

Bridal brands are buzzing - here’s why next spring’s move to Shoreditch is set to be a game-changer.

Bridal Week London is gearing up for a landmark edition next spring as it enters an inspiring new chapter in its brand-new Shoreditch home. Known for its creative pulse and fashion-forward atmosphere, Shoreditch provides the ideal setting for a show that champions innovation, celebrates craftsmanship, and brings together the very best in bridal design.

For exhibitors, the move represents more than just a change in postcode - it’s an invitation to connect with retailers in a vibrant, design-driven new neighbourhood that mirrors the modern bride.

Hear why our exhibitors are thrilled to be part of the first-ever Shoreditch edition of Bridal Week London:

Maggie Sottero Designs

"We absolutely love the new space. It feels fresh and modern - a great venue to reignite Bridal Week, and we are so excited for Maggie to be part of it. Shoreditch is such a vibrant, hip, creative district - it feels like the perfect place to kick off this exciting new era to draw stockists and brands alike. Bridal Week has long been a cornerstone for connecting with our incredible stockists, so this move feels like a bold new chapter that we couldn’t miss. There’s something special about being part of a collective effort to strengthen the bridal community and industry, and create an inspiring experience for all.
We’re thrilled to present our newest collections, featuring fresh designs and details that reflect the timeless and on-trend Maggie Sottero aesthetic. Fall 2026 is a symphony of passion and artistry that celebrates love, craftsmanship and innovation. This season explores love without limits, weaving introspective artistry, bold passion, and whimsical romance into gowns that feel modern yet unmistakably personal."

Elbeth Gillis

"We’re really looking forward to the energy that Shoreditch brings - it’s young, creative and design-driven, which feels like the perfect environment to introduce our new collection. The area’s mix of craftsmanship and contemporary culture mirrors what we aim to express through our gowns: refined couture with a modern edge.

This new era of Bridal Week comes at the perfect moment for us. We have a brand-new collection launching early next year, and the UK has always been one of our strongest and most supportive international markets. Taking part in this refreshed, re-energised edition allows us to reconnect with our retailers, reach new boutiques, and present the evolution of the Elbeth Gillis bride on a global stage. It’s an opportunity to stand alongside leading names in couture and continue expanding our presence in the UK and Europe.

Retailers can expect a collection that leans into structure, clean lines, and textural detail - signature Elbeth Gillis craftsmanship with a bolder, more modern softness. Alongside new silhouettes, we’re introducing more interchangeable elements and accessories that allow brides to personalise their gown without losing the timeless elegance we’re known for.

We’re also unveiling updated fabrics and sophisticated minimalism designed for the contemporary bride. Overall, the showcase will give retailers a clear sense of where the brand is evolving, and how these new pieces can elevate their offering for the season ahead."

Essense of Australia

"We’re excited to bring our Essense of Australia brands to Shoreditch for Bridal Week London 2026! Shoreditch’s creative energy and rich history make it an iconic spot to showcase the latest in bridal fashion. We can’t wait to catch up with our retail partners and share this experience together.

Bridal Week London is shaking things up, and we’re proud to be part of it. This isn’t just another event - it’s a global stage where fashion and connections thrive. Bringing our newest Essense of Australia collections here means putting our stores at the center of what’s fresh and exciting in bridal fashion.

Our latest collections bring together timeless elegance and fresh, modern details. We’re looking forward to seeing them shine, both in the showroom and on the runway."

Justin Alexander

"We’re thrilled to exhibit at the new Shoreditch venue. The Truman Brewery’s iconic industrial architecture, clean backdrops, and flexible layouts bring a fresh, modern energy we know our customers will love. It’s the perfect setting to unveil our Fall/Winter 2026 collections and celebrate the shift toward vintage-inspired bridal design as Bridal Week London enters its new era. Retailers can look forward to a showcase that reflects today’s more intentional, emotionally driven weddings, with brides leaning into nostalgic touches - especially the return of ’90s-style Basque waists. Across all our brands, we’re presenting a beautifully curated selection of Basque waist designs to flatter every shape and style."

Casablanca Bridal

"We’re incredibly excited about the move to Shoreditch. The neighborhood has such a vibrant, fashion-forward creative energy that aligns beautifully with where bridal is heading. It’s a district that celebrates innovation, artistry, and design, making it honestly the perfect backdrop for a fresh new era of Bridal Week. We love the idea of being surrounded by so much cultural inspiration as we debut our upcoming collections, and we’re also looking forward to the opportunity to experience the city in a new way alongside our team and valued retail partners.

We’re always looking for opportunities to grow, evolve, and meet retailers where they are and this first edition in Shoreditch feels like a pivotal moment for the UK market. Being part of this launch signals our commitment to investing in our international partners and supporting a new chapter for Bridal Week London. We’re thrilled to be part of the community shaping what the future of bridal fashion looks like.

Retailers can expect a beautifully curated collection with a strong point of view. This season, we’re focusing on elevated craftsmanship, modern romance, and silhouettes that photograph just as beautifully as they wear. You’ll see not only fresh design details but also multiple variations of key styles to support broader stock needs while still offering our unlimited customization capabilities across every gown for reorders. We’re also expanding the resources we provide to our partners, from enhanced marketing support to new private-label options, all with the goal of strengthening sell-through and creating a more seamless, collaborative partnership experience."

Ellis Bridals

"As a London brand, it feels incredibly special to have the show returning to our home city. Launching our 2027 bridal collections in the new Shoreditch venue adds an extra layer of excitement - there’s a real sense of coming full circle. The space has a fresh, contemporary energy that aligns beautifully with our design direction, and we can’t wait for retailers to experience the collection in a setting that feels so connected to our roots.

Bridal Week is the home of UK bridal, and we’re proud to be part of the community that has shaped the industry here. With an exciting new chapter on the horizon for 2026, we wanted to be involved from the very beginning - wherever this next era leads. There’s a real sense of momentum and possibility, and being part of this first edition allows us to support and contribute to that evolution as it unfolds.

This season, we’re introducing a completely new approach to how we present our collections. We’ll be taking our retailers on the full journey with us, immersing them in the story, inspiration and evolution behind the new designs in a way we’ve never done before. Expect a more dynamic, narrative-led experience that brings the 2027 collections to life and offers a deeper connection to the craftsmanship and vision at the heart of our brand."