Company Overview

For more than 20 years, the Allure Bridals brand family has both elevated traditional bridal and formal-wear and pursued new, fresh trends in bridalwear. From our patented corsets to our cutting-edge Cool Touch TM textile technology, Allure Bridals remains innovative and excited about the infinite possibilities the bridal and formal wear industry offers. After more than two decades of success in the United States, our vision has globalised, making the UK a second-home in 2019. With more than 120 retail partners in the UK, gowns from each of our six bridal collections can be found in boutiques from Inverness to Cornwall.

The Collections

Allure Bridals

The Allure Bridals collection, our flagship bridal line, encompasses exactly who we are as a brand family – pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. 

Allure Couture

Glamourous, always elegant and statement-making, the Allure Couture collection curates our most daring styles. Vividly brilliant crystal beadwork and ornate appliques accent the luxurious fabrics showcased throughout the collection. 

Allure Romance

Designed with maximum impact for the budget-savvy bride, Allure Romance features flirty, playful silhouettes with a softly minimalist finish. 

Madison James

Madison James Bridal is dynamic and diverse in style with a fresh take on bridalwear for the modern woman. 

Wilderly Bride

For the Wilderly Bride, life and love are the ultimate adventures. Effortless styling and fluid, airy fabrics are the hallmarks of the Wilderly line – a carefree collection for the wandering spirit. 

Abella

A capsule collection inspired by the polished and bold silhouettes synonymous with European bridal design, Abella shines with an emphasis on chic, understated drama found in the collection’s translucent bodices and floral work, maximalist trains and delicate illusion detailing. 

Stockist Support

The Allure Bridals brand family boasts a beautiful, Manchester-based stockist showroom – complete with a fully-stocked, ready-to-ship warehouse floor – in order to centralise and expedite shipping for our UK-based stockists. But our greatest asset is our fabulous customer service, sales and services team – with extensive retail background and a variety of marketing experience, all of whom are fully equipped to offer sales, marketing and product knowledge training. Branding and merchandising support is also of the utmost importance to our team, as is the relationship aspect between our team and our stockists. We will happily discuss your sales numbers, offer a shoulder to cry on, and toast your successes.

It is our mission to show every retailer that they are a valued member of the Allure Bridals brand family; our team is committed to positively and enthusiastically serving each customer and empathising with every situation. We are dedicated to creatively supporting each store’s journey by being the gold standard in industry knowledge, product expertise, and customer relationships. It is our passion to achieve the long-term success of every partnership with Allure Bridals.

Being a partner of the Allure Bridals brand family means more than stocking beautifully-designed bridal gowns; it a marriage of two of the most integral components of our industry – manufacturer and retailer.

To discover Allure’s full collection, visit them in the Majestic Hotel at Bridal Week Harrogate.