Tell us how you started in the industry and how the brand has developed.

I still remember the day ’Tania Olsen’ came to life like it was yesterday. It’s hard to believe that my label is already five years young, but the journey to this point has been nothing short of magical. It all started with a single moment of inspiration that forever changed my life.
I was wandering through a bustling fabric store, lost in the vibrant colours and luxurious textures that surrounded me. It was there, among the rolls of fabric, that I stumbled upon a new lace collection imported all the way from Italy. The delicate patterns and intricate designs took my breath away, igniting a spark of creativity within me. In that instant, I knew I had to create something beautiful with these exquisite materials.
With a deep-rooted passion for design and over 20 years of experience in sewing, I had always dreamed of starting my own label. And now, standing amidst the bolts of lace, that dream began to take shape. ’Tania Olsen’ would be designed in Australia, showcasing the elegance and sophistication of our diverse landscapes and cultural tapestry. I wanted my creations to reflect the unique spirit and style of our country, encapsulating its raw beauty and blending it seamlessly with global trends.
Textures, architecture, and travel became my muses as I delved into the world of design. From the mesmerizing curves of the Australian coastline to the rich tapestries of indigenous cultures, I found inspiration in every corner. My goal was clear: to design with the modern bride in mind, creating gowns that exuded grace, confidence, and timeless allure.
But there was one burning desire that fuelled my every decision. I yearned to create a collection that would be inclusive of all brides, regardless of their size or budget. It was a deeply personal mission for me to make every woman feel beautiful on her wedding day, no matter her shape or background. Thus, I poured my heart and soul into crafting a size-inclusive range that would make every bride feel like a queen without compromising on quality or style.
The journey to bring ’Tania Olsen’ to life has been filled with countless late nights, endless sketching, and unwavering determination. Yet, with each gown that graces the aisle, my purpose is fulfilled. I see the smiles on the faces of brides who have found their dream dress, and I know that all the hard work has been worth it.
As I reflect on the past five years, I can’t help but feel grateful for the path that led me here. ’Tania Olsen’ has become more than just a label; it’s a celebration of love, individuality, and the power of dreams. And as I continue to grow and evolve, I’m excited to see where this journey takes me and the brides who become part of the Tania Olsen Bridal family.

Can you share any sustainable practices or initiatives you incorporate into your designs?

We recognise the importance of sustainable practices in the fashion industry, and we are actively working towards minimising our environmental impact. While we are currently in the process of implementing sustainable initiatives, we acknowledge that there is still progress to be made. Each year, we dedicate time to learning and collaborating with our manufacturing team to find innovative ways to reduce our carbon footprint. We are focused on carefully managing our production process to minimise fabric waste and actively seek opportunities to repurpose leftover materials. By continuously exploring avenues for improvement, ’Tania Olsen’ is committed to evolving and incorporating sustainable practices into our design process to create exquisite gowns with a reduced environmental footprint.

What is the brand’s proudest achievement?

One of the most significant achievements for ’Tania Olsen’ was our recent campaign photoshoot in Bali. It marked a monumental milestone for the brand as it was our first-ever international photoshoot, and the results were nothing short of incredible. Venturing beyond borders allowed us to capture the essence of our designs in a breath-taking location, infusing the collection with the exotic allure of Bali’s vibrant creative industry. The team worked tirelessly to bring our vision to life, and the outcome surpassed all expectations.

What inspired your latest collection?

We recognise the importance of sustainable practices in the fashion industry, and we are actively working towards minimising our environmental impact. While we are currently in the process of implementing sustainable initiatives, we acknowledge that there is still progress to be made. Each year, we dedicate time to learning and collaborating with our manufacturing team to find innovative ways to reduce our carbon footprint. We are focused on carefully managing our production process to minimise fabric waste and actively seek opportunities to repurpose leftover materials. By continuously exploring avenues for improvement, ’Tania Olsen’ is committed to evolving and incorporating sustainable practices into our design process to create exquisite gowns with a reduced environmental footprint.

Why is Bridal Week so important to you, and what does the near future hold?

Attending Bridal Week Harrogate is an incredibly important event for me, as it marks a significant milestone in my journey as a designer. This will be my second time showcasing at Bridal Week, and I couldn’t be more excited. It’s a momentous occasion where I have the opportunity to meet retailers and industry professionals and personally showcase the new collection to the UK market.
Bridal Week Harrogate is not only a platform to unveil my latest creations but also a chance to connect with like-minded individuals who share a passion for bridal fashion. The event provides a unique space where I can engage in meaningful conversations, exchange ideas, and establish valuable relationships with retailers who play a vital role in bringing my designs to brides-to-be around the world.
I am genuinely thrilled to have the opportunity to meet everyone face-to-face, as it allows me to share the inspiration behind the collection, discuss the intricate details and embellishments, and convey the essence of the designs in a more personal and intimate manner. It’s a moment of connection that transcends the pages of a catalogue or the pixels on a screen.    

Can you share any exciting upcoming plans with us?

I am thrilled to share that there are many incredible things on the horizon for me and the Tania Olsen brand. As a designer, my passion for creating beautiful bridal and evening wear continues to drive me forward.
One of the most exciting plans in the works is the expansion of our collections to reach even more brides around the world. We are actively exploring opportunities to collaborate with renowned retailers and boutiques to make our designs more accessible globally. This expansion will allow brides from diverse backgrounds and locations to experience the elegance and craftsmanship of Tania Olsen gowns. We are still on the lookout for like-minded and passionate retailers in the UK to join our journey.    

FIND TANIA OLSEN ON STAND A2 AT BRIDAL WEEK HARROGATE.

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