From modern minimalists to full-glam romantics, today’s brides know exactly what they want - and our bridal retailers are taking note. We spoke with some of the top boutiques across the country to uncover which gowns have brides swooning and have been flying off their shelves this season. Here’s the top trends that popped up (and spoiler, you’re going to want to screenshot a few of these!):

Chic and Contemporary

Justin Alexander’s Freeland 88290

Crafted from a soft satin, Freeland is all about clean lines and sophisticated details. The plunging V-neckline and matching V-back create a striking silhouette, while the cummerbund-style waistline flatters every body shape. A full skirt with a modern pocket detail and a trail of buttons down the chapel-length train give this gown timeless appeal with a modern twist.

Justin Alexander’s Grove 88321

Crowned Wedding Dress of the Year at the Bridal Buyer Awards 2024, Grove is a stunning combination of crepe and matte satin. The elegant cowl neckline offers a soft romantic look, while the structured ballgown shape and functional pockets make it both stylish and practical. Finished with buttons down the train, this gown is a masterclass in refined bridal fashion - we’re obsessed too!

Whimsical Fairytale

Morilee’s Petal 4151

This dress is what Disney dreams are made of. Petal delivers magic in every detail with a sweetheart bodice adorned with pearl and crystal beading, plus 3D floral embroidery that adds texture and dimension. The flounced A-line skirt brings movement and volume, creating a look straight out of a romance novel.

Wendy Makin’s Millicent

A romantic bestseller, Millicent features a sheer lace bodice with a sweetheart neckline and off-the-shoulder illusion sleeves. The flowing tulle skirt is dotted with delicate floral appliqués, adding a whimsical touch. Light, flattering, and universally flattering - it’s no wonder brides are obsessed!

Oversized Bows

Wendy Makin’s Audrina

Looking for something bolder? Audrina makes a statement with its one-shoulder Mikado bodice and dramatic asymmetrical bow at the back. Her high leg slit adds a fun, flirty vibe, while pearl button detailing and voluminous skirt pleats elevate the gown. This is the dress for the bride who wants to turn heads.

Allure’s 9813

Sometimes, less really is more. Simplicity meets sophistication in Allure’s 9813 dress. This sleeveless ballgown from the brand’s flagship collection has a crisp finish and subtle sheen, giving it an effortlessly polished look. Feminine yet understated, it offers a fresh take on classic bridal elegance, perfect for brides wanting modern minimalism with a hint of glamour.