ao link

NEWS. COLLECTIONS. BUSINESS. EVENTS - straight to your inbox

By entering my email I agree to the Bridal Buyer Privacy Policy (we won’t share your data & you can unsubscribe at any time)

The Rosa Clará Effect: 30 Years of Craftsmanship

Bridal Buyer steps inside the iconic fashion house’s Barcelona HQ to explore how the brand is evolving and continuing to make waves in modern bridalwear 

 

Linked InFacebookTwitter
BB Main Rosa Clara is 30
Bridal Buyer steps inside the iconic fashion house's Barcelona HQ to explore how the brand is evolving and continuing to make waves in modern bridalwear
Rosa Clara Spain is 30 Bridal Fashion Wedding trendsRosa Clara Spain Couture New line 2026Rosa Clara Spain Couture New line 2026Rosa Clara Spain Couture New line 2026

2025 marks 30 years of the Rosa Clará Group. This extraordinary milestone celebrates three decades for the company at the forefront of international bridal fashion. From origins as a single boutique on Barcelona’s Passeig de Gràcia to over 4,000 points of sale in 83 countries, the Rosa Clará name has become synonymous with craftsmanship and innovation.

In a recent intimate video conversation, see below, founder Rosa and her son (CFO and next-generation leader) Dani Clará reflect on the journey that has shaped the brand’s past and future. Their dialogue is filled with laughter, candour and mutual admiration, which really captures the essence of a company built on. In Rosa’s words: “effort, effort, effort. Not just mine, but that of a whole team who’ve fought for this family project so dear to us all.”

 

 

That sense of shared purpose was palpable when Bridal Buyer visited the brand’s Barcelona headquarters earlier this year. From the hum of the multi-level showroom to the meticulous detail of every gown, Rosa Clará remains a powerhouse of international bridal design. Each line (Rosa Clará, Couture, Dreams, Gatsby, Soft and Bohème) feels individual with their own story, yet they all speak the same design language: sophistication, refinement and vision.

Effort and Evolution

The anniversary marks a moment of pride and transformation for the company. As Spain’s largest bridal fashion group, Rosa Clará is expanding into the United States and building a new 22,000 m² headquarters in L’Hospitalet de Llobregat. For Dani, this new era is both a challenge and a calling. “My goal is to keep driving the company forward while remaining true to its DNA,” he says. That DNA, Dani says, is rooted in quality, innovation and emotional connection, and is something that remains the constant thread running through the brand’s history.

Trend Forecasting

So what lies ahead for this iconic bridal house? According to Rosa, the 2026 collection is all about “marrying history with modernity.” The new designs draw from historical silhouettes, think Bardot necklines, corseted bodices, Basque waists – but reinterpreted with structure and comfort that’s suited to today’s bride. “Our approach to trend forecasting blends heritage with forward-thinking design,” she explains. “We listen to brides, study cultural shifts, and explore new materials and silhouettes. The result celebrates 30 years of creativity while opening a new chapter that feels more inspiring than ever.”

Dani agrees that innovation must coexist with timelessness. “It’s a balance,” he says. “We innovate through structure, flexibility and fabrics, always with the foundation of elegance.” That notion of progress anchored in tradition has become a defining hallmark of the Rosa Clará philosophy.

Lasting Signature 

If one theme runs through both the anniversary celebration and the upcoming collections, it’s innovation rooted in emotion. This year’s signature detail, sculptural 3D florals, embodies that blend perfectly. “They symbolise the fusion of tradition and innovation,” says Rosa. “Each flower is crafted from the same fabric as the dress, applied petal by petal, adding depth and romance without overwhelming the silhouette.”

Fabric development remains central to the brand’s success. Working closely with top European mills, the team creates exclusive materials that move, sculpt and flow with ease. “Every fabric is chosen for its ability to deliver comfort, elegance and movement,” Rosa tells us.

Meanwhile, the Couture “By You” personalisation platform, a digital service available in Rosa Clará boutiques, allows brides to customise their gown with professional guidance. “It’s about offering individuality without losing craftsmanship,” Dani says. Beyond the app, brides can also personalise looks through detachable sleeves, overskirts, and accessories that transform from ceremony to celebration.

Inclusivity is another cornerstone of the brand’s evolving vision. Gowns are available from UK6–UK32 with no surcharge for plus sizes. “Every bride deserves to feel confident and radiant,” says Dani. “The ideal bridal body is everybody.”

As the conversation between Rosa and Dani makes clear, the future of Rosa Clará Group is both ambitious and heartfelt. What began as a pioneering Spanish atelier has grown into a global brand, but one which remains a family story. In celebrating its 30th anniversary, Rosa Clará looks forward to another generation of innovation.

 

WORDS Anna-Marie DeSouza

© 2021 Bridal Buyer • bridalbuyer@oceanmedia.co.uk • 020 7772 8300 • © Ocean Media Group Ltd