Fresh and fun, yet perfectly executed, Mia Mia – sister label to the main Alan Hannah line – has a new collection that feels confident, atmospheric and with a certain after-dark glamour. For boutiques, the line is perfect for offering that sweet-spot where fashion meets bridal. While not trend-led, MiaMia is very of the moment, with a balance of clean lines with structure, but with elements of romance, and most importantly, comfort and wearability. Designer Marguerite Hannah tells us: “It gives boutiques the chance to offer real variety without losing a strong point of view, especially for brides looking for something directional rather than traditional.”

After Dark

For the latest collection, the campaign was shot against the glowing marble and shadowed corners of The Onyx Bar; there is a little Rock ’n Roll at the core of the designs. “There’s a sense of drama, but it’s subtle – it comes through in the silhouette, the posture, and how the bride feels wearing it,” says Marguerite. “It’s always about movement, emotion, and character for me.”

The designer tells us that she’s recently really been drawn to the visual atmosphere that Olivia Dean creates: “There’s a soulful softness, confidence, and quiet drama that feels very modern,” she says. “That same feeling runs through the collection. Kristen has that effortless drape and ease, almost instinctive in the way it moves. Tabetha brings more romance through lace and soft sleeve detail, while Sydney has a stronger, more fashion-led edge, almost like the elegance of a late-night film scene.”

Silhouettes & Structure

There is a real balance of silhouettes across the collection, from the flowing and dramatic to the sleek and body-skimming. Yet, everything feels chic and fresh, with just the right amount of detailing. “Kirsten is body skimming – fluid, elongated, and very clean. Tabetha opens out more through the skirt, creating softer volume and movement without heaviness,” says Marguerite. “Sydney introduces stronger corsetry through the bodice and waist, giving more definition and shape. Then styles like Hathaway bring versatility through interchangeable skirts and bodices, which allows brides to create a layered look that feels personal and adaptable from ceremony to evening.”

The dresses take comfort and fit really seriously, and at the core of that is the structure, which Marguerite tells us is always there, but she likes it to feel invisible. “In some dresses, the corsetry is more defined and creates that sharper waist and stronger silhouette, whereas in others, the support is softer because the fabric itself is doing more of the work,” she says. The designer explains that the cut is crafted and considered around the shape of the bride, so even when there is strong construction, it still feels light, easy to wear and comfortable throughout the day.

Fabric Choices

From texture to movement to structure, the fabric selection for MiaMia is paramount. Marguerite tells us that corded lace is still incredibly important, particularly in the Tabetha dress, where it adds depth, softness and texture without feeling heavy. Alongside that, There is a blend of sleek fabrics including satins, lighter taffetas and softer organzas, chosen to give a fluid finish. “The choice always comes back to movement – how the fabric holds shape, catches light, and responds to the body,” says Marguerite. “With tulle, the skirt has a beautiful lightness that creates movement without bulk, while soft slipper satin follows the body more closely and feels incredibly easy and fluid. Introducing softer organzas and lighter taffetas helped create volume while remaining light. That balance between structure and softness is what makes the dresses feel modern but easy to wear.” 

QUICK QUESTION

Which pieces will be key for boutiques?
Marguerite: “Philomena will be very strong because it’s flattering, wearable, and feels very current – especially with the more unusual skirt shape, which gives it a strong fashion edge. Sydney offers something more directional and editorial, which is important for boutiques wanting standout pieces. Tabetha brings that softer romantic lace option, but in a way that feels cleaner and more modern. Hathaway will also be key as a three piece combo which offers the bride different looks and layers through the day, brides are increasingly looking for versatility, lighter volume, and styling options that feel personal rather than overly formal.” 

_{WORDS Anna-Marie DeSouza}