Sound of Her is the latest collection from Ariamo Boho – with each gown named after an iconic love song. "We were inspired by music and wanted to combine the beauty of love expressed both audibly and visually," explains the brand. "To bring this concept to life, we even created our own album of cover versions of these love songs, telling stories of love and each boho-style dress in the collection."

Ariamo Boho: Sound of Her

For this collection, the brand reflects that they have spent years refining their designs and following trends in the boho niche. As a result, the mix of lace types and silhouettes makes this collection feel complete, with every gown sharing a common mood, style, and vision.

Staying true to their signature boho aesthetic, the collection features matte macramé lace, airy silhouettes, and modern shapes that capture the essence of free-spirited elegance. "We designed gowns to appeal to different tastes, offering both romantic and classic styles as well as more bohemian, gypsy-inspired designs," explains the label. "This balance of softness and boldness makes the collection versatile yet cohesive."

In Detail: Fabric & More

In terms of fabrics, the collection is filled with a variety of lace, including classic matte macramé lace, chiffon, and trendy Chantilly lace. "One standout gown features a unique combination of three different lace types, making it both modern and one-of-a-kind," says the brand.

Ariamo Boho tells us that they have also introduced an innovative layered lace technique, where different types of lace overlap to create depth and a multidimensional effect, giving the gowns a rich, handcrafted feel. "Additionally, we developed a new structured yet lightweight corsetry approach, allowing for better support without compromising the effortless nature of boho wedding gowns," they say.

Styling & Expression 

Boho styling is all about freedom of movement and expression, and a key principle of that is that the styles are wearable and comfortable. "To ensure a flawless fit and all-day comfort, we incorporated inner corsets in our gowns," explain the label. "These provide structure and support while maintaining the effortless feel of a boho wedding dress, striking the perfect balance between beauty and wearability."

The free-spirited styles in this collection are all about offering brides something fresh and personal to wear, something that feels distinctly like ‘themselves’ and that can be built upon to create one-of-a-kind vibes. So, what styling options would they suggest? "Boho gowns pair beautifully with statement footwear, headpieces, wide-brimmed hats, and bold accessories. Each bride can personalise their look by adding elements that reflect their unique style and personality."

Meet the label and see the full collection at Bridal Week Harrogate