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Interactive wedding planner

Saffron-Walden-based bridal boutique, Fleur de Lys Bridal has launched its online wedding planner

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This bridal boutique is staying one step ahead of its competition with its new interactive feature. Available through the store’s website, the wedding planner allows brides-to-be to plan, save ideas and have reminders on key dates and tasks. As well as this, visitors to the site can save the dresses and accessories they love to a virtual scrapbook and find information on local suppliers.

“The new feature is something that has been planned for a long time,” says owner Rebecca Ruggieri. “We’ve had a print wedding planner for some time but we wanted to develop something that was more interactive and available for brides to access anywhere. It’s designed to help with everything from booking the venue and photography to those final dress fittings and finishing touches. Organising a wedding is a huge responsibility and we hope our wedding planner will make the process much easier.”

With technology becoming increasingly important, it’s no surprise that small businesses are using this to their advantage. Fleur de Lys Bridal’s interactive wedding planner is a great idea and the perfect way to help the business stand out from the crowd. It gives this boutique edge, it shows customers that this is a company that understand all aspects of the industry and as well as this, it offers brides an amazing service – which is what will keep women coming through the doors.

On top of this, Fleur de Lys Bridal’s website also includes a new feature that lets brides book their appointments online.

“We realise that many people browse dresses and plan weddings outside of our opening hours,” says Rebecca. “By letting them browse appointments and book online, we hope it makes the process a little simpler. Our brides-to-be very rarely come wedding dress shopping alone, so the online booking tool will help with coordinating busy diaries too.”

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