The latest collection from wedding dress designer Stella York is ready to offer 2020 brides the style statement they crave. This season focuses on larger-than-life feminine details, sexy cutouts that defy expectations, as well as a sleek, modern simplicity that steals the show at every angle.

Read More: Our Exclusive Interview with Essense

When asked about the inspiration behind the latest collection, Martine Harris, Chief Creative Officer said, “It’s simple.. the inspiration is our brides! I love hearing about what brides are seeking for their wedding look. Whether they’re finding inspiration from social media, the red carpets or the latest runways – what they’ve asked for, we’ve delivered.”

“We’re amping up classic bridal styles with decadent draping, head-turning volume and sheerness that pushes the limit. With everything they’ve ever wanted at unmatched prices, the style statement they crave has officially arrived,” she adds.

Timeless styles are elevated this season with new necklines and interesting fabric combinations to bring a fresh, young feel to the collection. From striking, micro plunges and high halter necklines to daring sheer details with angled side cutouts – these elements add fresh variety and a touch of sexiness to university flattering silhouettes.

“For the true fashionista in every bride-to-be, my latest collection offers a bold approach to feminine details. Brides will see more dramatic shapes formed with weightless, lush fabrics and grand skirts that are delicate to the touch, while unexpected neckline details and figure-defining crepe silhouettes offer simplistic style with a modern twist,” adds Martine.

Read More: Plus-size Options from Essense Designs

But what else is new for the brand? The affordable label proudly offers these stunning new designs in sizes 22 -34 this year, with samples available for brides to try on in-store. “Stella York makes dreams come true for brides seeking impeccably made designer styles at incredible prices and this year we have designs that fit every size, says Martine.

“The quality and value of Stella York gowns is unmatched while offering high-end finishes like artfully layered fabrics, exquisite graphic laces and premium construction.”

Interested in stocking Victoria Kay? Find out more on their Bridal Buyer directory listing here.