Visual marketing is the current trend, so it’s no wonder that people see the huge potential in Pinterest. It’s the fasted growing social media platform to date with more than 75 billion ideas saved onto more than 1 billion boards - and a huge 3 million things pinned in the UK each day.

Pinterest is used as a resource for a variety of trends inspiration and ideas, and is ideal for those searching for their dream bridal gown. But it is not just wedding dresses that have seen an increase on the site - wedding accessories and guest outfit ideas are also trending. With 60% of major brands on the site and 80% of its users young, affluent women, it makes sense to get your bridal business on there now!

Pinterest is an incredibly useful marketing tool and should be used to inspire your target customers. Boutiques can lack the budgets enjoyed by larger competitors and therefore word of mouth has always been critical. For that reason, boutique owners are creating online Pinterest boards to spread the word about their products and the things they can offer their brides.

Great brands understand their customers - so this isn’t about simply selling to them, but creating boards based around themes that include the products you sell in your boutique. This, along with beautiful photos will guarantee more repins and interaction.

With 73 percent of Pinterest users having purchased a product they saw on the site, Pinterest is clearly more than an inspiration board. As more and more consumers pin products they want on their Pinterest boards, popular pins can be used as indicators of upcoming trends. According to the 2015 Pinterest Media Consumption Study, more than 67 percent of Pinterest users have looked at the pins on their smartphones while shopping in a store, and therefore popular pins can help you decide what to stock, promote and feature.

Pinterest can also be used to tell your customers about your brand story. Your staff, your location as well as your customers are all worth celebrating. This personal connection is probably the most important and can make all the difference in your relationship with your followers and customers.