Make your business a more welcoming place for ethnic bridal wedding parties by following Models of Diversity’s top tips on inclusivity and representation.
For decades, there has been a glaring lack of diversity in the bridal industry. You rarely see ethnic models grace the cover of popular bridal magazines and black designers and boutique owners are seldom recognized as being amongst the best in the business. The trickle-down effect has left black women with few options for wedding finery that fits their skin tones and diverse body types, as well as being left feeling excluded, this can also result in lower self-esteem, confidence, and body image issues.
If you have a platform as a wedding professional, you have an opportunity. There are thousands of talented black wedding professionals who can do just as good a job or better as any other wedding pro. If you don’t know who they are, start paying attention. You must amplify their voices and content. Build relationships and connect with others.
It’s time to demand that the wedding space is safe for everyone and all groups—especially those who face the most discrimination. Being diverse isn’t enough. Tokenism is performative. But collectively, we can educate ourselves in the insidious ways racism shows up in the wedding industry and take action to create a more inclusive environment. Models of Diversity tell you how…
Ask yourself questions including, but not limited to:
Have you got black designers? Do you offer dresses with a multitude of ‘nudes’? If you have a list of preferred suppliers, actively seek out Black and brown vendors (and any other underrepresented group) to ensure that you are fully representative.
Reviews and recommendations will make the world of a difference to your vendors. Use your voice to sing their praises wherever you can! Make the effort to highlight and amplify the BIPOC & LGBTQIA+ team of businesses who bring their clients visions to life.
This simply means that you and staff can interact effectively with people from different cultures, respect and respond to different people’s needs, beliefs, and practices, and work to learn about cultures that aren’t your own.
When you can acknowledge someone else’s lived experience, it shows respect, inclusion, and builds trust.
It’s not enough to be non-racist anymore. Part of your anti-racist journey will include unlearning your own unconscious and implicit bias. Holding yourself and others accountable. Just because something doesn’t affect you directly doesn’t mean you shouldn’t care. On the contrary, your ability to “not care” is proof of your privilege.
Sitting with temporary discomfort can lead to lasting change when you implement these steps. When we collectively take action, we can move in the direction of creating a more inclusive, diverse, safe, and equitable wedding industry to be proud of. It’s not truly a safe space until it’s safe for everyone.
Listen to Pam’s bridal story below:
Speaking personally, getting married in an interracial relationship 7 years ago was different to where we are today.
The bridal industry worked very differently, in regards to what was on offer to us to suit our skin tone and ethnicity for bridal gowns etc.
It took a while for some people to adjust to the fact that my husband was marrying a black Caribbean lady, as this was not something that he was “used” to.
I work as a Managing Director in the Fashion industry, so my trait is leadership, this enabled me to make sure that I was catered and represented as a black woman. However I have most definitely witnessed that this is not the case for all black women. There were times when i had to actually “educate” some companies to widen their range of to offer more diversity.
Bridal shops and suppliers did not have what I was looking for as a theme for my wedding, in turn I had to actively source out certain aspects of my wedding accessories etc for the big day. Based in Suffolk, a smallish county we do not have as much choice, so had to go into bigger cities to get ideas and more variety.
I would like to see bridal shops offer a bit more diversity in style, colours and perhaps workshops, and fashion shows with predominately black models on the catwalk.
Having said all of that as a stylist, I was able to source my dream dress, and had the most perfect wedding day
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