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Bridal Week Harrogate 2022: Paul Zeni

Paul Zeni delivers exquisite gowns to suit every bride on their special day, creating a memory that will last a lifetime. We interview them ahead of Harrogate to discover the company’s unique selling point and their secret to success.

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CM - BB article main image Paul Zeni 5.9.22.png
CM - BB article main image Paul Zeni 5.9.22.png
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Tell us about the history of the brand.

Marina has been designing wedding dresses for over 35 years and in 2018 our Paul Zeni collection was launched. We plan to continue designing new and exciting bridal gowns for all of the different brides out there.

Can you talk about the brand’s relationship with the UK bridal market?

The Paul Zeni collection has impacted the UK’s bridal market. I maintain strong relationships with our current selected bridal stockists around the UK.

What are the brand’s secrets to success?

I personally feel like the secret to success is reliability, meaning that I am always available to help and guide any of our stockists on our Paul Zeni collection. We believe our unique selling points are the collections, reputation over the years, photography and social media presence.

Can you tell us five interesting facts about your brand?

1. Listening to what brides envisage their dress to look like
2. We provide a great customer service
3. Excellent quality
4. Wide selection of designs
5. All styles made to any size

What inspired the current collection?

Many things can inspire me, which could be a fabric or watching a film and having a shop of my own where I listen to what brides want.

Pick three of your favourite pieces that highlight the vision of the collection?

I personally think that within my collection the dresses Charmaine, Felicity and Galia show variety as they are all so different allowing the bride to have more than one option, which correlates with the repeat orders of the dresses.

Bridal Week Harrogate: M31

info@paulzeni.co.uk
Tel: 020 7871 2299
www.paulzeni.co.uk

 

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