Tell us about the history of the brand.

Loré is a high-end ladies fashion house with 19 years’ experience of which we have recently launched our Loré White Collection: a private label and affordable bridal line. Now in our third season, Loré has gone from strength to strength and cemented itself within the UK market as a leading bridal supplier.

Can you talk about the brand’s relationship with the UK bridal market?

Loré launched its White Label 2 years ago and withstood the pandemic to offer an illustrious collection to the markets. The private label has been welcomed immensely by the UK market as an extremely affordable ‘make it your own’ line. The bridal industry has been a very competitive market and listening to our customers allowed us to create a collection that is desperately needed for stores to combat such hard times. With an array of over 80 styles, we have made sure that there is always something for everyone and extremely affordable.

Do you have a minimum order?

Yes - 8 bridal pieces and 12 evening/prom pieces.

What’s next for the brand?

With a huge demand built up from our stockists, Loré intends to develop lines suited for everyone’s needs. Indulging in different and new fabrics, our new season’s collection sports a fluid and structural design. We are also launching a separate plus size range in 2023 as well as an accessory line of veils and belts. Watch this space!

What would you say is the brand’s key to success?

The brand has many secrets to success that have in turn become its unique selling points: providing a variety of styles for everyone, a fast turnaround on reorders, low minimums, unbelievably low pricing, versatile changes and customisations offered, and a plus size range. 

Can you tell us some interesting facts about the brand?

Loré White was started with just 8 styles in the collection and within one year progressed to 40 styles to meet customer demands. In the last 4 years, Loré has held a live customer base of over 500 stores globally and are now in 38 different countries.

What inspired the current collection?

With a demand for new fabrics and opulent cuts we have developed a line that meets a contemporary yet sophisticated bride. Emphasis is always given to a special day for a special someone.

What design trends have emerged from the collection (silhouettes, materials, embellishments)?

Over the last few years, we have noticed a shift away from the heavily beaded gowns to the more modern contemporary styles like boho and satin base finished dresses.

Is there anything that ties the pieces together?

A mixture of intricate lace and satin base creates a soothing cocktail for any bride.

Pick three of your favourite pieces that really highlight the vision of the collection?

Our bread-and-butter baby has always been style 68012A. It has constant reorders and yet so simple and affordable. A hot piece is 8W8041, which exemplifies how much value you get for your money. A gown that can retail in the thousands and is available to stores at a smidge of the price. And our favourite 8W8009, a gorgeous arabesque dress with A-line cut and luscious lace on the hem along with light intricate beading.

What kind of brides do you envisage wearing your pieces?

As a bespoke firm with such amazing prices our line caters for all brides. From destination to opulent to small simple weddings, we offer it all.

What accessories/dresses do you imagine brides would pair with these?

With our new veils and belts line starting 2023, these will be the perfect complement to our line.

How can retailers get in touch to order from your latest collection?

We are reachable by email, our website or telephone. We will also be showcasing our collections at this year’s Bridal Week London, stand C30.