Tell us about the history of the brand.

Justin Alexander was founded in Brooklyn New York, and it is a business that spans through three generations. Justin Alexander Warshaw, a native New Yorker, who has committed his career to Justin Alexander since 2008 and is now the CEO and CO-Creative director of the company. Justin Alexander maintains North American headquarters in New Jersey and European headquarters in Rotterdam in The Netherlands, with regional offices in New York City, London and Hong Kong.

Can you talk about the brand’s relationship with the UK bridal market?

Justin Alexander became an essential brand for the UK bridal market within a relatively short period of time. We listen very carefully to the feedback from our UK partners, and translate this into the next collections. We experience very sincere partnerships with the stores that carry Justin Alexander, with fast yet sustainable growth as a result. The brand understands the needs of the UK bride: a combination of a good dose of glamour, fashion forward designs, feminine silhouettes and the perfect fit so they can dance the night away!

What are the brand’s top secrets to success?

The brand has a very strong handwriting. It’s easy to identify a Justin Alexander dress by its Old Hollywood glamour vibe. A combination of classiness from the past, with fashion from the future. Justin Alexander is on top of trends, but only the trends that are close to the designers heart. A surprising element to brides are the prices of the dresses. The quality and use of beautiful fabrics makes the dresses often look much more pricey than they are.

What inspired the current collection?

The latest Justin Alexander Collection tells the story of today’s modern bride searching for a gown that will stand the test of time. The collection is filled with decadent fabrics, graceful tailored cuts, and on-trend interchangeable accessories this season is a fusion of the classic and the contemporary. From striking down-the-aisle ball gowns to sultry statement fit-and-flares, every dress offers elegance and refinement. Balanced perfectly by refreshing on-trend details and elevated finishes.

How can retailers get in touch to order from your latest collection?

You can contact us at info-uk@justinalexander.com. We will also be showcasing our collections at this year’s Bridal Week London, stand B60.