Developed in the UK, ABBIE JADE is an independent fashion brand that designs iconic bridesmaids’ gowns and eveningwear. The label was established after the proprietor of the brand, Abbie Keenan struggled to find both fashionable and affordable bridesmaids’ gowns for her own wedding. “I wanted to create a range that was not only fashionably elegant but also catered to the needs of real women. I had six bridesmaids all with completely different body shapes and I wanted them all to feel confident, comfortable and beautiful,” says Abbie.

The first collection to come from the brand is entitled, ‘Sorelle’ which was named after one of her own bridesmaids. Designed with a timeless perspective and inspired by the female silhouette, the signature styles are made to compliment every personality and body shape. Every individual gown has been inspired by luxury and celebrates the female body.

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“I want the design, quality and fit of every dress to make women feel feminine, sophisticated and effortlessly sexy. Each gown speaks for itself with intriguing and individual features. We believe less is more,” adds Abbie.

With years of experience in retail and a love for fashion, ABBIE JADE aspires to become an innovative brand keeping ahead of the trends and releasing two collections a year. "We have spent a long time not only developing our incredible collection but also making it easy to purchase for retailers. Our brand new website allows retailers to register to access the prices, offers and stock available."

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She adds, “Our aim is to be more than just a brand. We ship all our current stock items nationwide on a fast delivery service. We strive, not only to meet the needs and desires of our brides, but also on dedicated support and teamwork. We aim to make retailers become part of the team. We offer regular support, training, marketing and so much more.”

ABBIE JADE will be exhibiting at London Bridal Fashion Week on Stand: A48. Make sure you register for the event here to be among the first to see the latest designs.