It’s no secret that Bridal Buyer has long admired the work of designer Ines Di Santo and her legendary bridal house. From her humble beginnings to allowing her talent and craftsmanship to carry her to the forefront of bridal design, Ines has become an icon; not only within bridal, but as a figure of female empowerment across the wider fashion industry.

As she continues to inspire both peers and the next generation, one of her closest observers has been learning quietly (and powerfully) for decades. Her daughter, Veronica Di Santo, has grown up immersed and absorbed in the artistry, discipline and vision that define the brand. Today, the pair stand as one of the industry’s most admired mother-daughter duos.

So then, it feels like a natural and deeply meaningful evolution that Veronica, already Managing Partner of the brand, has announced the launch of V / Veronica Di Santo, alongside the debut of the Ines Di Santo Spring 2027 Bridal Couture collection. This April in New York, the unveiling of both collections on the runway marked a moment that felt genuinely rare: a living expression of legacy and shared creative strength. In an industry that so often celebrates individualism, there is something uniquely powerful about this kind of collaboration across generations. Two women, side by side, shaping the future of the fashion house together.

New Generation

A talented creative in her own right, Veronica Di Santo felt a strong pull to expand the legacy she was raised within, while carving out a voice of her own. Having joined Ines Di Santo in 1999, when the company first entered the bridal market, Veronica views this new chapter as both a continuation and a redefinition, repositioning the line formerly known as Ines by Ines Di Santo into something more personal and future-facing. “V is a reflection of my own evolution within the brand, shaped by decades of learning alongside my mother, but driven by a desire to speak to a new generation of brides that are emerging,” she explains. “It’s about honouring our heritage while creating something that feels modern, effortless, and entirely personal.”

The new generation of nearly-weds is clearly front of mind. Today’s bride is not simply shopping for a dress, they are curating an identity. They are digitally fluent, style-conscious and increasingly unwilling to compromise between fashion and function. Today’s consumer wants versatility, individuality and emotional connection – V / Veronica Di Santo has been position to answer that call with confidence.

Presentation Notes

On the runway, this evolution translated into a collection that felt instinctively modern yet emotionally resonant. Sculpted corsetry appeared throughout, reimagined in softer, more fluid ways, paired with skirts that moved with a sense of lightness. Full ballgown silhouettes were given a contemporary edge through architectural folds and unexpected volume. The sleeker, body-skimming gowns offered a quieter kind of impact, relying on cut and fabrication.

There was a clear play on contrast: structure against softness, opacity against transparency. Layers revealed glimpses of leg through high slits and sheer overlays, while delicate lacework and detailing created a sense of intimacy. Even the more directional pieces, such as the sculptural strapless gowns with oversized elements felt considered rather than excessive. The styles were crafted to add dimension rather than to overpower in any way. As Veronica puts it: “Today’s bride is redefining tradition on her own terms. With V, we wanted to create pieces that evolve with her wants and reflect her individuality, allowing her to express who she is – without compromise.”

Strategically, V / Veronica Di Santo does not replace, it expands. Operating alongside Ines Di Santo Couture, it continues the house’s dual-line structure, but with a sharper point of view. Where Ines Di Santo Couture speaks to timeless grandeur and heritage, V offers a more fluid, fashion-led perspective that feels aligned with how modern brides discover and engage with brands today. 

_{WORDS Anna-Marie DeSouza}