The American bridal retailer, which is also teaming up with designer Jenny Packham for an exclusive collaboration, will open a store in Watford on 13 November, followed by another in Glasgow on 18 December.

The stores are expected to house 10,000 sq ft of collections covering bridal, bridesmaid, mother-of-the-bride and occasionwear alongside its footwear and accessories offering.

These new stores are the first in what is anticipated to be a larger roll-out of new stores across the UK following its launch in Stratford in 2013.

“The success of our first British store in Stratford has made us all the more excited to share news of our expansion in the UK bridal market,” said chief executive officer Pamela Wallack. “Since our Stratford launch, David’s Bridal has had a hugely positive response from UK brides-to-be.”