Christmas is a great time to generate more appointments before the new year, so it’s important for your bridal boutique to get in the festive spirit to attract more customers
One of the best ways your bridal boutique can get in the Christmas spirit is by having a festive window display. Christmas window displays are not only great for attracting passers-by but are also fantastic for getting your staff in a festive mood.
When it comes to styling your window make sure you pick a theme and stick to it. There are a plethora of ideas out there, but don’t be afraid to do something quirky or different. Remember that photos of your window display may end up online, so make sure it looks inspiring and captivating. However, it’s also important to make sure the final display doesn’t take too much away from the dresses, as they are your main product after all.
Once you have taken care of your window display, it’s time to focus on your interior décor. While some boutiques may not have room for a large Christmas tree this shouldn’t mean that decorations should be ignored completely. A simple Christmas wreath, some fairy lights or even a festive garland is enough to get your bridal boutique in the Christmas spirit.
Christmas décor is not only great entertainment for your customers but also ideal for motivating your staff and keeping them upbeat throughout the busy Christmas period.
Read More: 17 Christmas Decor Ideas for Your Boutique
Christmas music is probably one of the best things about this time of year and playing it in your bridal shop is guaranteed to make everyone that walks through your door merry - whether it’s a customer or member of staff. However, remember to keep the noise level at a minimum to ensure that the mood in your boutique is still calm, intimate and relaxing.
Many bridal boutiques will offer brides and their parties a selection of drinks when they come for an appointment, but have you ever considered offering seasonal drinks during the Christmas period? This is a fantastic way to enhance your bridal boutiques offering and impress your customers with your innovative creations.
Sending Christmas cards to both your current brides and potential brides is an excellent way to keep in touch with your customers and thank them for their business over the last year. It also offers a great opportunity for your business to take a more proactive approach to your marketing which will hopefully generate new business for you in the future.
When writing your Christmas cards it is imperative to show your clients that you care about them. To do this, make sure you invest in good quality cards, personalise the message and most importantly, be careful not to promote your business too much.
For more information on how to write your corporate Christmas cards, take a look at all of these things you need to consider.
For more ways to attract customers and draw in new business during the Christmas period, take a look at these five seasonal promotion ideas.