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What to Expect from White Gallery 2019

Business14-Mar-2019

The iconic designer show, White Gallery returns to ExCel London. Expect inspiring exhibitors, breath-taking fashion shows and brilliant networking opportunities

The industry’s eyes are all on London, where the world of bridal will take over the capital from 24th-26^th March 2019. The city has long been home to some of the globe’s most coveted fashion stars, so it’s no surprise that the most fashion focussed event on the bridal calendar, White Gallery, takes place in London.

Read More: White Gallery Round Up 2018

Co-located with London Bridal Fashion Week, White Gallery forms part of a bridal super show that’s one of the brightest and most exciting events in Europe. White Gallery was originally launched in 2009 to give high-end bridal designers a platform to present their new collections to the world’s most discerning retailers.

10 years on, it is firmly established as the ultimate destination for designer brands, luxury retailers and the fashion press. White Gallery has become synonymous with luxury, prestige and exclusivity. It is a trading environment like no other, with a standard of excellence that remains unmatched. Carefully curated, the show admits only those designers that have completed a detailed application form and passed a rigorous vetting process.

White Gallery will run a full fashion show programme alongside the exhibition, featuring a selection of the finest UK and international labels. This is a perfect opportunity for you to discover the latest trends for your customer and see how the gowns move and look on brides – which will help you to make the best buying decisions for your business.

A full line up of participating brands will be announced in the next few weeks, keep your eye on the website for updates. There is a whole host of amazing designers showing their collections for the first time at White Gallery.

We caught up with four brands to find out what we can expect from them this March:

Andrea Hawkes

“We are excited to continue our growth in the UK and European markets, offering stockists the highest quality in design and fabric. We are excited to meet new stores, new personalities and meet with our current stockists to plan working with our 2020 collection. Our advice to retailers visiting the show?

Consider your brides and consider what it is you want from your designer. The designers you hold are a true reflection on your own store, and ensuring the quality in fabric, production, branding and the team behind the designer are crucial.

Consider the service you are able to offer, production in the UK can offer much more flexibility with lead times, design changes, made to measure service and price.”

Eliza Jane Howell

“Our new collection will include a more romantic look but with all the glamour, sophistication and drama you would expect from Eliza Jane Howell. Hand beading mixed with subtle appliqué and touches of hand embroidery blend together on the finest background of tulle or pure silk to make the perfect wedding dress. This year we are looking forward to opening the catwalk show!”

Gözde Karadana

“For us, the most exciting aspect of White Gallery is to have the chance to introduce the Gözde Karadana collection to UK stockists, but also the chance to network with other designers and suppliers at the event. With so many designers exhibiting at once, I advise making a list of requirements and likes in order not to be overwhelmed or waste time in indecision. At the same time, it’s good to be open-minded and use the chance to explore.”

E&W Couture

“Expect a lot of different fabrics, customisable separates, colour and more floral pieces. My favourite is our Blossom separates, incorporating our love for separates and florals in one piece. There is also a piece for the new collection I’m excited to make. We can’t wait to show what we’re about and encourage retailers to bring a little colour and different pieces to their racks.”

Register for London Bridal Fashion Week and White Gallery here.