The new year is all about setting new goals and starting fresh. We’ve rounded up lots of exciting ways you can refresh and revamp your business ready for the year ahead
If you’re looking for more ways to be ready for the year ahead, why not be inspired by these business resolutions from bridal industry experts?
We all know how important social media is – used correctly, it will boost your brand awareness, increase traffic to your website and allow you to immediately and effectively communicate with your audience. Make sure you’re using the right social media platforms for your business and that you’re getting the best out of them.
Read more: How to make time for social media
Your website is just as important as your shop window – most brides turn to Google to search for their wedding dress and so ranking for ‘bridalwear shops in ______’ and having an attractive website is really important – it could make the difference as to whether someone books with you or not.
Attending a trade show is the perfect way to get an idea of what will be in fashion for the next year, as well as having opportunities to network, get exclusives deals from suppliers and learn about new brands. You can also meet press at the shows – chatting to wedding press is a great way to get more exposure. Why not register for London Bridal Week now?
Read more: How to make the most of a trade show
Make sure your shop is ready for a whole new intake of brides – if your budget is limited, a lick of paint and some flowers can really transform everything. Check out the floral trends for the year ahead for a really cutting edge look, and consider your in-store lighting to make sure it’s the best it can be.
Read more: Seven top tips for an amazing window display
This year can be your best year ever – take the time to enter your business in for awards, and think about what events you can host to generate more publicity. Entering awards – and winning them – is a great way to prove you have a fantastic business and get lots of coverage in local media!
Read more: How to promote your successes
It sounds simple – and it can be. Think about the questions you need to ask to generate sales and make sure all your staff are briefed on them. How you approach sales can make such a difference to whether people buy or not so the new year is a great time to revisit your strategy and tweak if needed.
You probably already have amazing customer service, but that doesn’t mean you can stop there! Think about what you want from a shopping experience and try to deliver it to your customers. Whether you’re serving fun themed drinks or offering them a gift to enhance their visit, making a bride feel special is an important part of the bridal shop experience. Why not send out a brief survey to your customers to find out how they found their visit?
Read more: How to deliver amazing customer service