Do you want to know what the designers at Bridal Week Harrogate think their top dress is? 

Ahead of Harrogate, we wanted to share something special with you. We’ve been in touch with some of the exhibitors who will be showcasing their latest collections at the show, and they have each selected their one ’HERO’ dress: one which has been handpicked by its creators as a standout piece that embodies their unique style and collection vision.

Dive in to our handy hero dress lookbook below, and discover the dress that could be the next big hit in your store!

OPEN FOR DRESS HEAVEN

SHANE MOORE - TEAGAN
Teagan certainly lives up to its name as meaning beautiful, it is light in movement, and compliments every bride’s body shape. The dress has a stunning floral pattern or can be made in classic Ivory, it can be a stand-out gown or a best-selling dress for every boutique.

PALOMA BLANCA - STYLE P5130

This gown stands out with its luxurious texture and the striking detail of exposed boning at the back. The strapless bodice boasts elegant princess seams, while the full ballgown skirt, with its sleek flat front panel, creates a stunning silhouette. This gown is a must-have for boutiques in 2025, offering a refined, couture-quality option that will elevate their collection and captivate brides with its exquisite craftsmanship.

MALINA BRIDAL - ANGELINE

This style is a sleek, modern yet still classic twist between an elegant wedding gown and a flirty “after ceremony” wedding dress. It’s silhouette, high collar, open back and frilled train and skirt is both eye-catching and dramatic.

MIKAELLA BRIDAL - STYLE M2525

This dress will captivate brides with its dramatic corset detailing and artfully draped neckline, enhancing timeless elegance with modern artistry. Handmade in Canada, it combines understated sophistication with exceptional quality. Its timeless design and exquisite construction make it a standout choice for boutiques, offering a unique and luxurious option for 2025 brides.

MIABELLE BRIDAL - ALESSIA

Forget what you know about the humble crepe dress, Alessia is total drama. A universally flattering one shoulder neckline and a corseted bodice to snatch the waist, will win every time. Pearl edging on the neck and a statement bow keep things modern but ultimately this dress is a timeless piece, elegant from every angle.

SERDAR YUZER - IZMIR

Our wedding dresses are designed by our in house designer making them unique to any other company. They are produced with 100% hand workmanship by our experienced staff using first-class materials. For this reason, it can be shaped and produced according to your customer’s tastes and wishes.

NICKI FLYNN BY TRUE BRIDE - FABLE

Ethereal and utterly romantic, Fable is a dreamy organza ballgown style layered with hand cut 3D flowers for a modern look on a timeless silhouette. The soft textural details and clean cut transform this dress into a style that suits all weddings, all brides, and all love stories.

ENVY BRIDE - PH8244

Delicately handsewn beads and irridescent sequins highlight the myriad of blooms featured on the textured fabric. Whether a traditional ceremony or festival vibe celebrant lead service our Envy collection is designed so you can look and feel sensational on your special day.

ISLAND BRIDAL - IB25729 BIANCA

This showstopper dress features delicate flutter sleeves, a timeless V-neckline, and intricate sparkle lace that dazzles. Perfect for plus-size brides, it offers a flattering fit and comfortable movement. A gem you can’t miss for your boutique next year.

ELIZA JANE HOWELL - WISTERIA

The softest pure silk with delicate hand beading, the Wisteria dress is an exquisite gown that oozes timeless femininity and romance. All of these details combined with the drama of a flowing skirt, billowing sleeves and pockets makes this the obvious choice for a thoroughly modern Eliza Jane Howell bride.

ORCHID BRIDAL - 影片

This wedding gown with three-dimensional floral arrangement, taking inspiration from an elegant orchid. The lace and tulle shimmer under the light, gently swaying like delicate orchid in the breeze. Intricate embroidery and beads embellishments adorn the dress, creating a luxurious and ornate texture.

The attachable sleeves can add individuality to brides who want a second image in one gown. This orchid-inspired gown is a true work of art and elegance.

DANDO LONDON - HIGHCLERE

With competition fierce, Dando London’s distinctive designs ensure your boutique stands out, attracting brides eager to experience exclusive gowns. Highclere’s unique style demands attention, offering the perfect blend of trendsetting elegance. With the ability to offer customisations, you can provide a tailored experience that sets you apart from your competitors.

SYDNEYS CLOSET - CALLA LILY MB2506

Curvy brides will adore our romantic Calla Lily Gown. Made from luxurious organza, this show-stopper offers an effortlessly delicate feel. The sweetheart neckline, pleated bodice and dramatic billowing sleeves complete the perfect fairy-tale look. A lush A-line skirt with a slit and long, dramatic train add a touch of elegance.

HORROCKS VALE COLLECTIONS - FLORENCE

If you love modern elegance, Florence will make you blossom on your dream wedding day, with her romantic flair and timeless design. She oozes elegancy and sophistication with her over beaded top and bell sleeves, and the high split on the leg adds a little allure. This dress is perfect for the bride who seeks a style of elegance and boldness.

MAYA BELLA BRIDAL - LUX

Meet Lux, a true embodiment of modern elegance. With its strapless sweetheart bodice and bold dropped V front, layered with exquisite lace, it creates a striking silhouette. The voluminous tulle skirt, featuring deep knife pleats and beaded lace, offers a dramatic yet refined look. For 2025, stocking Lux will attract brides looking for a standout gown that combines sophistication with contemporary flair.

FREDA BENNET - TOVIE

Tovie is a Mikado dress with a fitted structured bodice and curved straps. It is fitted to the hip with a statement full circle skirt. An iconic dress with a new flattering shape for 2025.

MISS CHLOE BRIDAL - EMILY

The Willow Collection by Miss Chloe Bridal for the 2025 season is a celebration of timeless elegance with a modern twist. This collection showcases ethereal designs that blend delicate lace, flowing fabrics, and exquisite details, perfect for the contemporary bride who seeks both sophistication and allure. Each gown in the Willow Collection is thoughtfully crafted to highlight the beauty of the bride, with intricate embellishments, soft silhouettes, and luxurious textures that evoke a sense of romance and grace.

BRITISH BRIDAL - Solene

Say hello to this beautiful boho-esque gown... designed with the European style wedding in mind. Solene is created with the softest fabrics that brush the body’s natural curves. This gown is the first of her kind in falling into the British Bridal luxury collection, Sempre. With her delicate design, grace your store with the ray of sunshine that is Solene.

ZURI BRIDAL - FRANCESCA

This show-stopping mermaid has been a best seller to our stores for its trending bust line, complex layering, and intimate detailing from top to bottom. Francesca hosts contemporary beauty from the indulgence of its fabric, to the tailoring through modern structured corsets, and illusion bodice. The unexpected elements keep our brides eye drawn in. Our modern princess bride loves the ability to marry her traditional values with a modern trend. 

COUTURE FASHION GROUP - HB2218T

We are seeing the upcoming brides are the hopeless romantic type who are looking to fall in love with something that feels classic yet modern. This bride loves feminine details such as intricate lace work, and options to forgo the traditional white or ivory for something soft.

NICOLA ANNE - Embellish

The most dreamy and soft feminine gown from our newest ‘Textures’ Collection. We absolutely adore the lace on this beautifully classic gown and those shoulder bows…gorgeous! All of our gowns are designed and made in the UK.

HALO & CO. - DEMI-CIRCLE HEADPIECE

The new stackable Demi-Circle collection is a new look for retailers in 2025. The Demi-Circle headpiece can be worn as a single piece or layered together to create individual stacks. From delicate florals to modern pearls, these pieces allow fabulous styling options.

COUTURE VEIL - WIDE CRIN EDGE VEIL

Our Wide Crin Edge veil is a must-have, especially in the shorter length pictured. We are seeing more brides order second veils for their party looks. Shorter styles are perfect for dancing the night away!

DANIELLA COUTURE - DC23138

A sensational figure hugging fishtail dress with beading detail that nods to the sophisticated and elegant art deco era whilst traditional lace cascades down onto the skirt. The detached cape add a true element of modern individuality.

MONREAL - ASIYA

It’s not hard to see why we chose Asiya to be our hero dress from the forthcoming Muse of Love Collection. A truly unique gown, already grabbing the early attention of boutiques and brides across the UK, from the few sneak peeks released online this Summer, Asiya is set to dazzle retailers. Her highly coveted translucent lace panels, shape and mould the entire silhouette, whilst her fashion-forward beaded cape splits into ethereal ‘wings’, and caresses the neckline with her signature eyelash lace trim.

LIA BELLA - ZHAVIA

An elegant bridal gown featuring extraordinary floral lace and pearls, this fit-and-flare style is a true showstopper. With a modern square neckline, transparent corset, and removable sleeves, it offers versatility and a unique design that always stands out. This gown creates a stunning silhouette, making it the perfect choice for brides who want to leave a lasting impression.

ALLURE COUTURE - C760

From the initial concept of this dress, we felt it had the potential to be incredible, but when we saw it completed at the atelier, we knew it was going to be a must-have dress for 2025 and many years to come. This dress, which appears to be a long-sleeved, lace A-line with a collar, is actually comprised of a beautifully structured Mikado dress, complete with a scoop neckline and pockets, under a truly gorgeous lace jacket, which went layered on top, fully covers the entire Mikado dress, giving brides the most elaborate two-in-one options on the market.

LOUISA JACKSON - LJ0032

She is a stunning lightweight tulle Aline dress with winglets and detachable sleeves and the most gorgeous floral appliques. This show stopper is a step away from traditional but equally as bridal. She comes complete with a boned bodice and internal corset for structure and support.

ARIAMO LIGHT - L417

An elegant dress with a unique silhouette that highlights the body’s best features. An additional cape brings a "princess" vibe with its long train, striking decorations and numerous buttons on puff sleeves. The sleeves are designed to create a long-lasting impression.

PROM FROCKS - PF1117

Our Hero Dress is a true Princess Dress. It is very on trend with the full tiered tulle skirt, loose Bardot straps, that fall gently on the arm and a corset back for a superb fit. Ballgowns are back in the spotlight this season and style PF1117 captures this perfectly.

JACQUELINE LOUISE - IRIS

The Iris Multiway bridesmaid dress is the most versatile bridesmaid dress on the market by being size inclusive, on trend, sustainable and cost-friendly. Multiple necklines and a one size fits all is the solution for every issue a bride faces when looking for the perfect bridesmaids dress for their big day.

WATTERS - HALO

Introducing the stunning Halo dress by Watters Designs, featuring intricate lace detailing that adorns the entire gown, enhanced by decadent beading that catches the light with every movement. The sweetheart neckline adds a touch of romance, perfectly complementing the voluminous ballgown skirt for a truly unforgettable bridal look.

KELLY FAETANINI - INGENUE

Ingenue is the epitome of regal elegance. A classic silhouette, paired with a contemporary neckline and thoughtful detailing, featured in an ultra-lightweight floral brocade make for an unforgettable bridal moment.

MAGGIE SOTTERO - ABERDEEN

By Sottero and Midgley blends refined craftsmanship with modern luxury in unembellished floral jacquard. The drop-waist bodice and illusion back with exposed boning creates a sophisticated, daring silhouette. Complete with a lace-up corset and lower-impact Kahili lining, this dress exudes the très cool contemporary bride.

SHERBON - KATERINA

Katerina is our most striking black gown, seamlessly blending timeless gothic elegance with modern sophistication. The intricate beading and dramatic tulle cape create a unique harmony of edginess and refinement. Defined by its poised silhouette and voluminous design, it’s the perfect statement piece for the woman seeking boldness with a timeless allure.

SPECIAL DAY - C25952

Features a lace illusion bodice with a stretch crepe skirt and a lace illusion train. This dress is a must for retailers as it offers the option of achieving different looks with the same dress. The bodice can also come fully lined and the sleeves are also detachable.

ELLIS BRIDALS - PAIGE

Effortlessly elegant, the Paige dress exudes a sophisticated energy, making it a must-have for new brides. The dress is uniquely crafted with a lightweight organdy, her structured bodice is crafted with asymmetrical pleats creating movement and interest to the top of the gown. Falling effortlessly into two pleats, her full skirt features a dramatic train and chic waistband

KELSEY ROSE - RUBY

Ruby is a chic and modern bridal mini. This mikado mini features elongating seam lines and a cuffed neckline for a feminine and elegant feel. A must-have for a non-traditional bridal look, Ruby’s mini skirt hits at the mid thigh, giving an effortlessly cool feel. You can create a unique and dramatic bridal look by with her beaded detachable oversized bow, attached at the back with trailing tails.

MONICA LORETTI - 1161

This exquisite Angela Bianca wedding gown will captivate retailers with its ethereal blend of modern elegance and timeless romance. The delicate lace bodice, featuring our exclusive floral design from our own lace production, pairs beautifully with a flowing tulle skirt to create a dreamy silhouette that flatters every bride. Affordable and designed for all, this dress stands out with soft blush undertones, making it a must-have for 2025 boutique collections. We prioritize prompt deliveries, ensuring that your orders reach you on time and in pristine condition.

PHOENIX GOWNS - 23131

A fusion of exquisite hand beaded lace flora on the nude bodice is complimented by the, on trend for 2025, cascading vertical ruffle skirt thus creating a romantic, elegant aesthetic. The soft mocha underlay is perfect to highlight the intricate detailing.

RACHEL ALLAN - RB4209

Structure and elegance combine harmoniously in this stretch crepe A-line gown highlighting the beauty of all her feminine curves. The modern square neckline and essential boning creates a minimalist sophistication while the full skirt exudes luxury and classic bridal style. Delicate bow detailing and matching covered buttons down through the hem add charm, whimsy and just enough tradition to make all brides feel radiant.

MOONLIGHT COUTURE - H1605

This dress dazzles with its illusion pearl beaded soft sweetheart neckline and Basque waistline, that cascades into a flowing A-line skirt. The intricate and delicate lace details exude timeless elegance, perfect for a bride seeking sophistication and romance on her special day.

DAMA COUTURE - SAMSARA

Embodying DAMA’s signature style with intricate 3D floral appliqués and a romantic feel. An evolution of a best-selling style, its delicate straps and flattering A-line shape are timeless, while the photogenic details make it perfect for Instagram-worthy moments. A must-have for your 2025 line up, it’s ideal for brides seeking something unique, beautiful, and unforgettable.

FOX BRIDAL - COMING TRUE

As Fox Bridal celebrates 20 years attending Bridal Week Harrogate… ‘coming true’ is a signature Fox Bridal ballgown. Luxurious Mikado, impeccable fit, and cloud sleeves to die for! A modern classic & a ‘must have’ for all boutiques this season.

If you’re feeling the FOMO and don’t want to miss what’s set to be an incredible three days, make sure you register via the link below.

REGISTER HERE