Ian Stuart’s latest collection, Folie Frocks, offers edgy wedding dresses for the glamorous bride
Ian Stuart’s exquisite new bridalwear collection, Folie Frocks, is made up of 16 statement wedding dresses that embody the British designer’s distinctive style.
Read our exclusive interview with Ian Stuart to find out the secrets of his Blewcoat boutique.
Whilst Ian’s previous bridal collection, Le Jardin, is made up of romantic dresses that follow a whimsical, summer meadow theme, Folie Frocks, by comparison, contains more high-fashion, edgy gowns with greater structures and more dramatic silhouettes.
The collection acknowledges brides’ current demand for lightweight, boho-style wedding dresses, and Ian explains that he created Folie Frocks for brides who want a more glamorous alternative to the vintage look.
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When asked to describe the dresses in his latest collection, Ian told Bridal Buyer, “there is no theme as such. We just made a conscious decision that this new collection would only include pieces that were unmistakably Ian Stuart.”
Inspiration behind Folie Frocks came mostly from the real brides that Ian meets in his flagship London store, The Blewcoat. Ian recently won Best In-Store Design at the Bridal Buyer Awards for his gorgeous retail shop. See full list of award winners here.
“There is nothing more inspiring than meeting women face-to-face and understanding what they want from me as a designer,” the award-winning designer explains. “This collection offers a wonderful palate of colour options, luxurious fabrics and the potential for each gown to be customised to the individual.”
Read more: Top 3 Dresses: Charlotte Balbier
Ian explains that Folie Frocks offers something for every bride: “Folie Frocks has something for everyone, whether they are marrying in a cathedral, on a beach, in a town hall or at a woodland festival. Diversity is crucial as not everyone aspires to a Cinderella ball gown!”
If you’re an Ian Stuart fan, make sure you check out his Channel 4’s show, The Posh Frock Shop. See our review of the series here.