THIS IS AN ADVERTISING PROMOTION
With the Summer wedding season underway, four brands give us a sneak peek into their latest collections and services. Read on below and head to Bridal Buyer to discover more.
The most outdated concept for this new generation of brides is that they “should” do anything according to societal expectations. Ideas such as wearing a certain type of wedding dress, being expected to pay more than their budget allows them or styling themselves in a certain way for their big day, are ideas of the past; and Adore by Justin Alexander is here to challenge them. Adore represents the story of the most rebellious and cosmopolitan psyche, the modern bride.
Light, trendy, and relaxed details embody the brand. Adore by Justin Alexander was designed for the chic, fashion-forward budget conscious bride looking for an affordable and fresh look for her wedding day. Celebrating the bravery and boldness rooted in communities of women –gathered around the world— Adore continues to inspire and encourage future brides to be self-identifying, daring, and different.
The Adore by Justin Alexander Fall/ Winter 2023 collection, Sweet Rebels, reflects a duality of sophisticated yet youthful designs. Bringing to life big day fashion looks that resonate with the most progressive and brave brides of today. A mix of contrasts distinguish the collection, with strong yet feminine wedding dresses alongside bold and delicate details. Every one of the easy-going designs embodies a youthful edge. This season expresses the rebellious and uncomplicated soul of a brand-new generation of brides-to-be.
View the new collection here to find your Sweet Rebels wedding dress.
Introducing Mobile Tailor, a groundbreaking body measurement solution for the bridal industry. It reduces manual measuring time, cuts alteration costs, and maximizes revenue potential.
Mobile Tailor turns any smartphone camera into an advanced measuring tool. With just two photos, it generates 80+ accurate body measurements in seconds. Use Mobile Tailor in-store or remotely with a simple scanning link. Ensure consistent and accurate measurements, anytime, anywhere.
Adopting Mobile Tailor delivers significant benefits:
1. Boost Bridal Sales: Offering a quick, accurate, and hassle-free fitting experience enhances customer satisfaction, strengthening brand loyalty and driving sales.
2. Attract More Appointments: Mobile Tailor appeals to a digital native clientele widening market reach to expand sales.
3. Increase Average Booking Value: By decreasing the time spent on manual measurements and alterations, your team can offer a more personalized digital service helping to satisfy customers regardless of where they live.
Mobile Tailor meets the needs of modern bridal businesses:
Proven to reduce alteration costs by 50% and remakes by 90%, Mobile Tailor guarantees your customers a perfect fit, all without downloading an app.
Try Mobile Tailor free for 7 days and experience the difference for yourself.
Experience unforgettable elegance and timeless beauty with the Mia Bella collection by Monica Loretti. With its meticulously crafted designs this collection will make every bride's dreams come true on her wedding day.
For brides seeking truly unique styling which captures their individuality, the Monica Loretti label presents the exquisite Mia Bella collection. This collection caters to a diverse range of weddings, offering numerous options to suit various settings and themes, that aligns with both elegance and contemporary trends.
Designed to flatter various body types, the Mia Bella collection ensures that every bride feels both elegant and stylish on her special day. Monica Loretti offer full customisation on all of our gowns, ensuring that your bride can have her dream dress. Our expert seamstresses are able to change anything from sleeves to fabrics, back details, buttons and necklines.
The Mia Bella collection is distinguished by its exquisite use of lace, adding a touch of sophistication and charm to the dresses. Monica Loretti's lace creations elevate the gowns to a new level of beauty, capturing the essence of timeless elegance. The incorporation of small beads further enhances the intricate detailing, adding a subtle sparkle and enhancing the overall allure of the bodices.
From romantic lace A-line gowns to sleek and modern sheath dresses, there is a dress for every individual taste and preference. The attention to detail and craftsmanship behind each gown is unparalleled, making every bride feel like a true princess. With the Mia Bella collection, Monica Loretti delivers on all fronts, ensuring that brides radiate with beauty, grace, and confidence as they walk down the aisle.
Following on from the success of The Debut Collection, the second collection from Josephine Scott is set to excite buyers with a variety of new gowns in keeping with the brand's ethos of Modern Romance that exude the timeless glamour of old-world royalty. Unashamedly feminine, yet elegant and contemporary with regal accents for sophisticated brides.
Josephine believes in curating the collection as a continuous flow of luxury designs, led by working closely with their stockists to listen to and understand our brides, as they continue to evolve into the future.
The 2024 collection will reflect this and feature a mixture of softer silhouettes with luxury 3D applique laces, beautiful French leavers lace, opulent jacquards, and soft silk organza. Prints will continue to feature, alongside a variety of textured plains that give interest to make each gown dynamic. Detachable sleeves and customisation options are offered for most gowns to allow brides to adjust gowns to suit their personal style.
The new collection will be available to view from late summer. To book an appointment, please email: Nicholas@josephinescott.co.uk and follow us @josephinescottlondon